Influencer marketing in strategy

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When to use influencer marketing?
What variables or indicators should be measured in an influencer marketing strategy?
The influencer industry in numbers
The power of social media is incalculable, and thousands of people around the world have realized this. This is why influencer marketing has become so important in the marketing strategies of companies, businesses, and brands worldwide.

In the early days, when Instagram and other social platforms didn't yet have their own advertising apps, influencers had already begun to build strong communities by posting content that reflected their lifestyles and interests. These included photos and videos about their friends, family, and daily lives, which bridged the gap between these influencers and their audiences.

But such has been the growth and acceptance of northeast mobile number database marketing today that recent studies confirm that at least 30% of consumers are willing to purchase a product or service if it is recommended by an influencer.



What is influencer marketing?
According to Wikipedia , influencer marketing identifies people who have authority over potential buyers. More specifically, those who can influence a group of individuals in their decision-making.

This makes sense, especially if we keep in mind that, before starting our purchasing process, we often look for product information and consult the experiences of other consumers before finalizing the transaction.

Influencer marketing does n't operate as an advertising space, nor does it seek to overwhelm users with such strategies. The goal is for potential customers to receive content from the influencer so that the product or service can be positioned in their minds.