9 Best Practices for Coordinating Marketing with Sales
Posted: Mon Apr 21, 2025 7:06 am
8. Coordinate your content marketing campaigns with sales.
Marketers are constantly promoting new offers and content, so it's important to keep the sales team up-to-date on these promotions so they know what recent offers their prospects are receiving.
1. List your promotion on a shared calendar.
Create a Google Calendar and add the date and time of your promotion (it could be an email, a webinar, or a social media campaign) along with the URL, key talking points, and a description of each offer. Be sure to tunisia mobile database your sales team to this calendar so they can view it on their personal accounts.
2. Email the offer to the sales team.
Once your offer has been promoted and you start receiving leads, you should send an email to the sales team with the following information:
Suggest talking points . Include two bullet points on the offer. Assume the salesperson hasn't read the offer—what are the key concepts they need to know when speaking to prospects? Good talking points typically include statistics, business use cases, or practical advice.
Lead List : Be sure to include a list of leads your offer generates so sales can take action. If you have a CRM, you can easily generate insights and share them with your sales team.
A quote of the week . As with talking points, a more general quote that Sales can use on their calls helps keep conversations fresh. The best quotes are those that are data-driven and relevant, so try to include a recent industry trend or statistic.
3. Create follow-up email templates for your promotions.
Offers are a great way to generate new leads and re-engage existing ones. Create email templates for your sales team to start a conversation. This email should be specific to the offer and outline how your company can help pique the prospect's interest.
4. Set common goals – together.
Historically, sales and marketing have operated with different key performance indicators (KPIs) and, therefore, different objectives. Most objectives are separate—sales may focus on monthly revenue while marketing focuses on website traffic.
A good marketing strategy also prioritizes shared goals. There are a few KPIs—like conversion rate and lead value—that both teams can measure and influence. Identify these KPIs so your sales and marketing teams can work toward them.
5. Share your reports and analyses.
What are your sales and marketing teams tracking and measuring? What are they learning from their analysis?
Just as you keep your communication and idea channels open between marketing and sales, make sure each team is also sharing their learnings.
You never know what your salespeople and marketers might learn from seemingly unrelated KPIs and analytics.
6. Help showcase your seller's expertise.
Marketing is responsible for promoting all aspects of your business, including your products, your brand, and your salespeople—the people your potential customers will connect with and hopefully trust. Leverage your marketing resources to showcase your sales team's expertise.
Write a blog post under your seller's name.
Consider writing a blog post under your salesperson's name. Interview them about the topic, transcribe your conversation, and turn it into a blog post. This can help the salesperson establish credibility and become more familiar with their prospects.
Marketers are constantly promoting new offers and content, so it's important to keep the sales team up-to-date on these promotions so they know what recent offers their prospects are receiving.
1. List your promotion on a shared calendar.
Create a Google Calendar and add the date and time of your promotion (it could be an email, a webinar, or a social media campaign) along with the URL, key talking points, and a description of each offer. Be sure to tunisia mobile database your sales team to this calendar so they can view it on their personal accounts.
2. Email the offer to the sales team.
Once your offer has been promoted and you start receiving leads, you should send an email to the sales team with the following information:
Suggest talking points . Include two bullet points on the offer. Assume the salesperson hasn't read the offer—what are the key concepts they need to know when speaking to prospects? Good talking points typically include statistics, business use cases, or practical advice.
Lead List : Be sure to include a list of leads your offer generates so sales can take action. If you have a CRM, you can easily generate insights and share them with your sales team.
A quote of the week . As with talking points, a more general quote that Sales can use on their calls helps keep conversations fresh. The best quotes are those that are data-driven and relevant, so try to include a recent industry trend or statistic.
3. Create follow-up email templates for your promotions.
Offers are a great way to generate new leads and re-engage existing ones. Create email templates for your sales team to start a conversation. This email should be specific to the offer and outline how your company can help pique the prospect's interest.
4. Set common goals – together.
Historically, sales and marketing have operated with different key performance indicators (KPIs) and, therefore, different objectives. Most objectives are separate—sales may focus on monthly revenue while marketing focuses on website traffic.
A good marketing strategy also prioritizes shared goals. There are a few KPIs—like conversion rate and lead value—that both teams can measure and influence. Identify these KPIs so your sales and marketing teams can work toward them.
5. Share your reports and analyses.
What are your sales and marketing teams tracking and measuring? What are they learning from their analysis?
Just as you keep your communication and idea channels open between marketing and sales, make sure each team is also sharing their learnings.
You never know what your salespeople and marketers might learn from seemingly unrelated KPIs and analytics.
6. Help showcase your seller's expertise.
Marketing is responsible for promoting all aspects of your business, including your products, your brand, and your salespeople—the people your potential customers will connect with and hopefully trust. Leverage your marketing resources to showcase your sales team's expertise.
Write a blog post under your seller's name.
Consider writing a blog post under your salesperson's name. Interview them about the topic, transcribe your conversation, and turn it into a blog post. This can help the salesperson establish credibility and become more familiar with their prospects.