Attention is the entry into the funnel
Posted: Mon Apr 21, 2025 6:12 am
First and foremost, it's always about attracting a certain amount of attention. Without attention from potential customers, from a clearly defined target group, everything else is practically nonexistent. Ideally, you should assume from the outset that customers aren't interested in what you offer—instead, people are more interested in themselves and their own desires and needs. Yes, people are selfish in this regard, because they're more interested in themselves than in your offers, solutions, and services. As a result, they won't belgium phone number data immediately search for your offer in a search engine. This brings us directly to the first ad format.
Display ads as an introduction
Many products, offers, solutions, and services require an initial advertising spark to spark interest in a topic. Usually, we either consciously or subconsciously seek a solution, or we become aware of a topic from outside, for example, through an ad on Facebook or Instagram, or through advertisements on websites and blogs.
There we have the A of the AIDA funnel: attention. Somewhere out there, potential customers encounter an issue for which they are specifically seeking a solution, or a need is awakened that was previously dormant in the subconscious.
Figures, data and facts
One thing should be clear from the start: This target group, and at this point in the funnel, usually doesn't generate immediate sales—except perhaps for special promotions or topics that can be decided on spontaneously. Therefore, a relatively high CPA (cost per acquisition) can still be expected at this point.
Ultimately, it's all about capturing the attention of a specific target audience. In a sense, interested people within the targeted audience should virtually raise their hands and say, in a way, "I'm interested in what you offer... please tell me more!" Applied to our AIDA funnel, this means that the potential customer moves on to the next level, toward I = Interest.
Display ads as an introduction
Many products, offers, solutions, and services require an initial advertising spark to spark interest in a topic. Usually, we either consciously or subconsciously seek a solution, or we become aware of a topic from outside, for example, through an ad on Facebook or Instagram, or through advertisements on websites and blogs.
There we have the A of the AIDA funnel: attention. Somewhere out there, potential customers encounter an issue for which they are specifically seeking a solution, or a need is awakened that was previously dormant in the subconscious.
Figures, data and facts
One thing should be clear from the start: This target group, and at this point in the funnel, usually doesn't generate immediate sales—except perhaps for special promotions or topics that can be decided on spontaneously. Therefore, a relatively high CPA (cost per acquisition) can still be expected at this point.
Ultimately, it's all about capturing the attention of a specific target audience. In a sense, interested people within the targeted audience should virtually raise their hands and say, in a way, "I'm interested in what you offer... please tell me more!" Applied to our AIDA funnel, this means that the potential customer moves on to the next level, toward I = Interest.