Why is a keyword map useful?

[sakibkhan22197]

With large websites, it's easy to lose track of which keyword ranks for which URL and whether the keyword is even optimized on the website. With the keyword map, you can quickly check whether the keyword is already being optimized and, if so, on which subpage, or whether a new landing page needs to be created.

The keyword map is also a helpful document for internal linking on the website, as it makes it easy to see which keyword should link to which URL. This makes it easy to adjust internal linking for new texts , and with the help of the keyword map, even non-SEO employees can do this. Furthermore, the keyword map ensures that no different anchor texts are used.

When the keyword map is additionally enriched with data such as the current kazakhstan phone number data position of the keyword, ranking trends, search volume, CPC, and competition, it provides interesting information about the website's most important keywords. This means the keyword map can also be used as a report for clients or to document the development after implementing measures.

Create a keyword map

1. Keyword research
Keyword research is the starting point for every keyword map. The keyword map is created using the keywords analyzed there. This research helps identify the most important keywords and subject areas for the website and what users are searching for online.

To be successful with keyword research, you can use various tools that simplify your analysis. For example, tools like XOVI and Sistrix allow you to check which keywords your competitors are ranking for. The key is to put yourself in the shoes of potential customers and understand their search behavior in order to analyze the correct search intent for the keywords. Keywords that don't match the search intent of potential customers won't generate good traffic, as users will bounce right away.

2. Create a keyword map in Excel
A spreadsheet program like Microsoft Excel is best suited for creating a keyword map. This makes it easy to implement the tabular structure of the keyword map. Furthermore, using existing functions such as "VLOOKUP," data from other worksheets can be easily added to the created table, for example, when data is exported from monitoring tools and stored in another worksheet.