Advertising or informative
Posted: Sat Apr 19, 2025 8:42 am
Your Instagram strategy can include promotional content , for example, by featuring new products, discounts, and promotions in your posts. You can also "tag" products. This way, interested users simply tap the product marker (the "tag") to see more details. Here are some video tutorials on how to tag your feed, Stories, or Reels.
Selling on Instagram - Product tag of a pair of jeans on Instagram Shopping
© 2025 | Instagram | Image: Product tag of a pair of jeans from GAP
A more subtle way to pique your followers' interest in purchasing is through informative panama phone number data posts with added value (see also: Inbound Marketing ). Therefore, publish tutorials and interesting facts about your products.
Live chats or question stickers are also a practical way to combine promotional and informative aspects : present the features of your products and then answer the questions of your community.
Colors and design
Create an overall visual image that appeals to your target audience. There's no such thing as "one color" that simply appeals to everyone. Stick to colors and an aesthetic that your target audience would likely love. This could be colorful and playful or more monochrome and serious.
When in doubt, simply experiment. Analyze the performance of your Instagram account and find out which posts generate the most sales. Aim for a simple design that's easy to use on mobile devices. Strong contrasts also capture attention. When designing, also consider our guide to optimal Instagram post formats .
Language and tonality
Selling products on Instagram becomes difficult if you don't meet your target audience on an equal footing. But there's no magic formula: Some target audiences want to be fed dry, objective data, while others respond well to creative marketing jargon.
In general, however, you should capture a certain emotional tone with your content. You'll only sell on Instagram if you excite potential customers—and that happens through emotions. Here, too, "excitement" can also mean promoting your products in a serious, informative tone and avoiding the tricks of the market criers.
Selling on Instagram - Product tag of a pair of jeans on Instagram Shopping
© 2025 | Instagram | Image: Product tag of a pair of jeans from GAP
A more subtle way to pique your followers' interest in purchasing is through informative panama phone number data posts with added value (see also: Inbound Marketing ). Therefore, publish tutorials and interesting facts about your products.
Live chats or question stickers are also a practical way to combine promotional and informative aspects : present the features of your products and then answer the questions of your community.
Colors and design
Create an overall visual image that appeals to your target audience. There's no such thing as "one color" that simply appeals to everyone. Stick to colors and an aesthetic that your target audience would likely love. This could be colorful and playful or more monochrome and serious.
When in doubt, simply experiment. Analyze the performance of your Instagram account and find out which posts generate the most sales. Aim for a simple design that's easy to use on mobile devices. Strong contrasts also capture attention. When designing, also consider our guide to optimal Instagram post formats .
Language and tonality
Selling products on Instagram becomes difficult if you don't meet your target audience on an equal footing. But there's no magic formula: Some target audiences want to be fed dry, objective data, while others respond well to creative marketing jargon.
In general, however, you should capture a certain emotional tone with your content. You'll only sell on Instagram if you excite potential customers—and that happens through emotions. Here, too, "excitement" can also mean promoting your products in a serious, informative tone and avoiding the tricks of the market criers.