What is cross-selling and what is the difference between upselling and cross-selling?

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Cross-selling is an additional sales marketing technique primarily used in e-commerce, but not exclusively. It involves offering a potential buyer complementary products or services within the same product range to increase sales and average basket value. When implemented properly, cross-selling can significantly improve a company's results. Combined with upselling, or incentive selling, this sales approach is even incredibly effective at gaining a welcome competitive advantage.

In this article, we'll first define cross-selling and up-selling, or cross-selling and up-selling. We'll then examine the differences between these two sales techniques before offering some cross-selling tips. We'll then explore three examples of cross-selling. Finally, we'll look at how to use customer relationship management tools like Monday CRM to get the most out of your marketing strategies.

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What is cross-selling?
Cross-selling is an additional sales strategy used to senegal phone number lead encourage customers to add other related products to their shopping cart in addition to the initial item they were considering. And it's a profitable strategy. In fact, today, 90% of e-commerce retailers rely on consistent and personalized cross-selling recommendations to improve their average order value and maximize their ROI.

However, these small, related products are a very effective source of sales. Indeed, they not only improve customer satisfaction with a complete shopping experience, but also generate more net margin. Indeed, most small products often have a much higher unit margin than the original product.

For example, if you order a sandwich at McDonald's, the cashier will likely ask, " Would you like fries or ice cream with this? " Here, extras like fries or ice cream have a significantly higher net margin than the sandwich. This is a well-known but particularly effective example of cross-selling.

To go further: Sales methods: sell better and more thanks to the 9 most effective sales techniques .

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What is upselling or upselling?
On the other hand, upselling is a sales technique used to encourage customers to replace an item they intend to purchase with a more expensive or improved version. However, very often, the higher-end product also generates a more attractive margin.