What is a chatbot for sales and marketing? Understand what it is for and how it works
Posted: Sat Apr 19, 2025 6:31 am
Companies are constantly looking for ways to stand out in the market and improve the user experience. With the advancement of machine learning techniques, chatbots and conversational artificial intelligence are emerging as the new trend to achieve these goals.
According to a recent study by Precedence Research , the global chatbot market is expected to reach around $4.9 billion by 2032 , up from $0.84 billion in 2022. This demonstrates how quickly the technology is being implemented by various enterprises around the world, at a compound annual growth rate of 19.29% .
Want to stay on top of this trend and kazakhstan mobile database the most of technology? Continue reading to learn more about the subject. In addition to learning how to use it in practice, you will discover the main configurations of the technological application and how it can transform your company's service .
In this article, we will also explore in detail what a chatbot is and what are the advantages of using it in your marketing strategy.
What is a chatbot?
By definition, a chatbot is an artificial intelligence-driven or rule-based software application. The technology uses natural language processing (NLP). This branch of Artificial Intelligence (AI) simulates human conversations on platforms such as WhatsApp, Instagram, and other digital media.
With the growing demand for online services, more and more companies are using chatbots to improve the customer experience, with immediate support and maintenance of technical staff. Offering everything from basic customer service functions to more complex artificial intelligence and machine learning capabilities , at some point you will come across a chatbot.
Capable of interacting with users through voice or text messages, the chatbot can also be called by other names, such as voice assistants, virtual assistants, chat robots, bots, conversational applications, or smart contact .
According to a recent study by Precedence Research , the global chatbot market is expected to reach around $4.9 billion by 2032 , up from $0.84 billion in 2022. This demonstrates how quickly the technology is being implemented by various enterprises around the world, at a compound annual growth rate of 19.29% .
Want to stay on top of this trend and kazakhstan mobile database the most of technology? Continue reading to learn more about the subject. In addition to learning how to use it in practice, you will discover the main configurations of the technological application and how it can transform your company's service .
In this article, we will also explore in detail what a chatbot is and what are the advantages of using it in your marketing strategy.
What is a chatbot?
By definition, a chatbot is an artificial intelligence-driven or rule-based software application. The technology uses natural language processing (NLP). This branch of Artificial Intelligence (AI) simulates human conversations on platforms such as WhatsApp, Instagram, and other digital media.
With the growing demand for online services, more and more companies are using chatbots to improve the customer experience, with immediate support and maintenance of technical staff. Offering everything from basic customer service functions to more complex artificial intelligence and machine learning capabilities , at some point you will come across a chatbot.
Capable of interacting with users through voice or text messages, the chatbot can also be called by other names, such as voice assistants, virtual assistants, chat robots, bots, conversational applications, or smart contact .