Social Cooking: What are the consequences for businesses?

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With consumers confined, businesses are forced to shut down or rethink their operations. What are the implications for businesses in the culinary sector?

Laetitia Schurtz-Luthringer, Webedia's food content director, explains in the Business of Bouffe podcast that during the first week of lockdown, traffic to websites such as 750g.com increased by 110%. This increase bolivia phone number data climbed to 200-300% in the following weeks. She also points out that social media engagement has reached record levels. “We have audience rates that we have never seen before in terms of online video consumption and click-through rates for social media posts.”

Digital technology is therefore emerging strongly from this crisis, encouraging companies to accelerate their digital transformation. This is also the case for brands with points of sale. “What will be important is to focus on digital. Many people will be afraid to enter stores, we need to facilitate access to products digitally through delivery and click & collect. This is something we will be focusing on in the weeks, even years to come,” says Pierre Hermé.

Focusing on digital may start with developing and optimizing your social media. Below, discover our 5 tips for gaining new followers on Instagram.

5 Tips to Grow Your Food Instagram Account
1. Adopt a thoughtful Instagram strategy
The first thing to do is ask yourself what you are looking for through your account, and identify the reason why you want to get more followers.

Is it to develop your brand awareness?
To boost product sales?
To drive traffic to your website?
These goals will help you bring consistency to your account and tell a real story around your brand that consumers can identify with.

2. Create aesthetic visuals and a cohesive brand story
Instagram is your digital storefront. Whether you have a physical store or not, most consumers will likely visit your Instagram account before even entering your store. The culinary sector allows you to offer engaging content, so take advantage of it! Find the photo style that suits you and showcases your cuisine, and tell a story around it.

3. Create a quality bio and profile
As explained in point 2., most consumers will look at your profile before visiting one of your stores. A successful Instagram bio is therefore essential to showcase your creations. Our guide can help you write the best possible bio.

4. Indicate your location
Essential if you have a retail location: make sure to geotag it! Your customers will be able to use it when posting Stories or photos from your store or restaurant. It's an easy way to boost the visibility of your brand and your Instagram account.

social cooking - instagram example

5. Use relevant hashtags
Don't get bogged down in generic hashtags. Create a personalized hashtag that your consumers can easily remember and reuse when sharing content about your brand. This helps further anchor your brand's presence on social media.