5 reasons to include videos in your company's digital marketing
Posted: Tue Dec 24, 2024 8:12 am
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Are you already using videos in your company's digital marketing strategy? Video content can have great power for your business by attracting, converting and retaining customers .
After all, currently, more than 90% of people say they discover new brands or products on YouTube, one of the main video platforms. And four out of five people say that content in this format promotes learning or reduces stress.
This data comes from Google and shows a great opportunity for companies that canada whatsapp number database not yet adopted video marketing. Therefore, it is important that you keep up to date and do not fall behind. After all, according to data from CISCO , internet traffic from online videos grows every year.
But what is video marketing?
Unlike traditional television advertising, video marketing currently offers many new possibilities . With the advancement of technology and the internet, digital marketing has advanced a lot and video marketing has also transformed.
Nowadays, videos can be short or long and in different formats, such as:
Tutorials;
Interviews;
Animations
Questions and answers;
Product demonstrations;
Institutional;
Webinars.
Each type of video can be adjusted according to its objective. A video marketing strategy, if well implemented, has the impact needed to generate a large reach and, in many cases, transform visitors into new leads.
But to engage users, it’s not enough to simply record anything and share the video on any platform. You need to have strategic planning to be able to reach your audience assertively.
Still not convinced that it’s worth investing in video marketing? Below we’ve listed the main benefits of using videos in your digital marketing strategy. Check it out!
Also check out : Discover 9 content production formats for digital marketing
5 Benefits of Using Videos in Your Business Marketing
1. Greater engagement
With video, it is possible to convey a lot of information through images, audio, music, lettering and animation. After all, all of these stimuli help to more easily attract the viewer's attention and, consequently, engage them.
Additionally, videos are also easier to share on social media . According to Buzzsumo , the most engaging types of posts on Facebook are videos. Videos generate at least 59% more engagement than other types of posts.
2. Better ranking
Including videos on your website and in blog articles helps you rank better. This is because videos on websites increase the time users spend on the page and make the content more complete, which is an important factor for Google . In addition, it is possible to rank the video itself on Google through YouTube .
3. Educate better
With a quality video, it is possible to educate the user in a much more efficient and complete way , especially in the health area. Sometimes the topics are very complex, so by using interviews or animations it is possible to explain health conditions or problems much better.
Research from Animoto states that the top three types of brand videos that people like the most are: how-to videos, promotion videos, and top 5 lists.
Learn more : Video Production: A Lively Way to Showcase Your Healthcare Business
4. Increases conversion chances
Explainer videos with storytelling have great persuasive power. With them, it is easier to show the potential of the product or company. Around 93% of companies say they have received a new customer thanks to a video on social media, according to the Animoto report.
Are you already using videos in your company's digital marketing strategy? Video content can have great power for your business by attracting, converting and retaining customers .
After all, currently, more than 90% of people say they discover new brands or products on YouTube, one of the main video platforms. And four out of five people say that content in this format promotes learning or reduces stress.
This data comes from Google and shows a great opportunity for companies that canada whatsapp number database not yet adopted video marketing. Therefore, it is important that you keep up to date and do not fall behind. After all, according to data from CISCO , internet traffic from online videos grows every year.
But what is video marketing?
Unlike traditional television advertising, video marketing currently offers many new possibilities . With the advancement of technology and the internet, digital marketing has advanced a lot and video marketing has also transformed.
Nowadays, videos can be short or long and in different formats, such as:
Tutorials;
Interviews;
Animations
Questions and answers;
Product demonstrations;
Institutional;
Webinars.
Each type of video can be adjusted according to its objective. A video marketing strategy, if well implemented, has the impact needed to generate a large reach and, in many cases, transform visitors into new leads.
But to engage users, it’s not enough to simply record anything and share the video on any platform. You need to have strategic planning to be able to reach your audience assertively.
Still not convinced that it’s worth investing in video marketing? Below we’ve listed the main benefits of using videos in your digital marketing strategy. Check it out!
Also check out : Discover 9 content production formats for digital marketing
5 Benefits of Using Videos in Your Business Marketing
1. Greater engagement
With video, it is possible to convey a lot of information through images, audio, music, lettering and animation. After all, all of these stimuli help to more easily attract the viewer's attention and, consequently, engage them.
Additionally, videos are also easier to share on social media . According to Buzzsumo , the most engaging types of posts on Facebook are videos. Videos generate at least 59% more engagement than other types of posts.
2. Better ranking
Including videos on your website and in blog articles helps you rank better. This is because videos on websites increase the time users spend on the page and make the content more complete, which is an important factor for Google . In addition, it is possible to rank the video itself on Google through YouTube .
3. Educate better
With a quality video, it is possible to educate the user in a much more efficient and complete way , especially in the health area. Sometimes the topics are very complex, so by using interviews or animations it is possible to explain health conditions or problems much better.
Research from Animoto states that the top three types of brand videos that people like the most are: how-to videos, promotion videos, and top 5 lists.
Learn more : Video Production: A Lively Way to Showcase Your Healthcare Business
4. Increases conversion chances
Explainer videos with storytelling have great persuasive power. With them, it is easier to show the potential of the product or company. Around 93% of companies say they have received a new customer thanks to a video on social media, according to the Animoto report.