Marketing for psychologists – get more patients!
Posted: Tue Dec 24, 2024 8:12 am
The days when professionals and entrepreneurs were separated are long gone. Nowadays, it is quite common for service providers to also be the business owners. This happens with many professionals in psychology.
In some professions, marketing was also considered taboo. There was a time when marketing for psychologists was considered advertising that would result in the commercialization of the profession. Fortunately, times have changed now, and digital marketing is the difference that can make a professional achieve success in the market. After all, in today's times, therapists need to be where their patients are.
It's no secret that when people need a product or service, they search loan database online. And of course, this habit is also seen when looking for a psychologist.
Because of this, the question is no longer whether or not to have a digital presence, but rather how it will be positioned on social media to attract the greatest number of patients possible, without going beyond ethical limits.
How marketing works for psychologists
Psychology professionals are governed by the Code of Ethics of the Federal Council of Psychology. However, this does not mean that clinics, offices and professionals cannot publicize their work.
First of all, it is important to understand that psychology is also a business. In other words, a service that is provided to a client or patient in exchange for a certain amount of money.
And with a market full of professionals, an efficient way to attract clients is through digital marketing. Trying to separate professional activities from entrepreneurship is not the best way to stand out. A psychologist can, and should, be a great entrepreneur.
Read also: Accelerate your Digital Marketing: 10 Marketing Hacks that will force you to reach your goals ahead of schedule.
The professional must prioritize psychology techniques, but must also take care of finances, administrative issues and promoting their business.
Objectives
Even though attracting new patients may be the main goal, marketing for psychologists is not limited to this. Although marketing is considered the golden goose when it comes to sales, there are several other goals that can be defined by it.
Of course, all of these goals lead to the development of your business. Some of the most common goals for marketing are:
1 – Get patients
This is the most common reason for dedicating yourself to marketing for psychologists. Its focus is to attract more people's attention to the solutions offered by the professional or clinic.
2 – Take off your career
Marketing for psychologists can also be very helpful for self-employed professionals who want to take a turn in their careers. When this is the goal, strategies are geared towards creating a positive perception among the public or other employees.
3 – Educate people
In psychology, there are several techniques, procedures and aspects that people do not understand. Therefore, creating content also allows the market to be educated by showing them what the problems are and the solutions you have to offer.
4 – Manage relationships
Another goal of marketing is to bring psychologists and patients closer together. In this sense, social media, email marketing and blogs are very important tools.
5 – Strengthen your brand
If the goal is to strengthen your personal brand or corporate branding, marketing can help with that too. Digital channels have the potential to make your name, face or logo known to potential patients.
Read also: How to Prospect Clients on LinkedIn: 10 Essential Tips!
6 – Build customer loyalty
As well as attracting customers, another main objective of marketing is patient loyalty. After all, it is much easier to keep patients who are already being treated, or have been treated, than to attract new ones.
Through marketing tools, this permanent contact with people can keep them close and encourage them to continue with treatment.
Marketing Strategies for Psychologists
It is very important to remember that attracting new patients takes time and effort. However, more and more people are becoming aware of how important psychological support really is.
Potential clients need your services and are looking for a therapist who can meet their needs. And for that professional to be you, you need to be found.
Keeping in mind that digital marketing is essential for professional success, there are some strategies to consider. They are:
Know your audience
Use social media strategically
Produce attractive and useful content for the public
Have a website
Choosing a reliable online psychology platform
More and more people and professionals are realizing the importance of marketing for psychologists. And as we have seen, there is a correct and legal way to do this. There are countless possibilities for building a successful strategy. So see which one best fits your professional profile and your target audience.
In some professions, marketing was also considered taboo. There was a time when marketing for psychologists was considered advertising that would result in the commercialization of the profession. Fortunately, times have changed now, and digital marketing is the difference that can make a professional achieve success in the market. After all, in today's times, therapists need to be where their patients are.
It's no secret that when people need a product or service, they search loan database online. And of course, this habit is also seen when looking for a psychologist.
Because of this, the question is no longer whether or not to have a digital presence, but rather how it will be positioned on social media to attract the greatest number of patients possible, without going beyond ethical limits.
How marketing works for psychologists
Psychology professionals are governed by the Code of Ethics of the Federal Council of Psychology. However, this does not mean that clinics, offices and professionals cannot publicize their work.
First of all, it is important to understand that psychology is also a business. In other words, a service that is provided to a client or patient in exchange for a certain amount of money.
And with a market full of professionals, an efficient way to attract clients is through digital marketing. Trying to separate professional activities from entrepreneurship is not the best way to stand out. A psychologist can, and should, be a great entrepreneur.
Read also: Accelerate your Digital Marketing: 10 Marketing Hacks that will force you to reach your goals ahead of schedule.
The professional must prioritize psychology techniques, but must also take care of finances, administrative issues and promoting their business.
Objectives
Even though attracting new patients may be the main goal, marketing for psychologists is not limited to this. Although marketing is considered the golden goose when it comes to sales, there are several other goals that can be defined by it.
Of course, all of these goals lead to the development of your business. Some of the most common goals for marketing are:
1 – Get patients
This is the most common reason for dedicating yourself to marketing for psychologists. Its focus is to attract more people's attention to the solutions offered by the professional or clinic.
2 – Take off your career
Marketing for psychologists can also be very helpful for self-employed professionals who want to take a turn in their careers. When this is the goal, strategies are geared towards creating a positive perception among the public or other employees.
3 – Educate people
In psychology, there are several techniques, procedures and aspects that people do not understand. Therefore, creating content also allows the market to be educated by showing them what the problems are and the solutions you have to offer.
4 – Manage relationships
Another goal of marketing is to bring psychologists and patients closer together. In this sense, social media, email marketing and blogs are very important tools.
5 – Strengthen your brand
If the goal is to strengthen your personal brand or corporate branding, marketing can help with that too. Digital channels have the potential to make your name, face or logo known to potential patients.
Read also: How to Prospect Clients on LinkedIn: 10 Essential Tips!
6 – Build customer loyalty
As well as attracting customers, another main objective of marketing is patient loyalty. After all, it is much easier to keep patients who are already being treated, or have been treated, than to attract new ones.
Through marketing tools, this permanent contact with people can keep them close and encourage them to continue with treatment.
Marketing Strategies for Psychologists
It is very important to remember that attracting new patients takes time and effort. However, more and more people are becoming aware of how important psychological support really is.
Potential clients need your services and are looking for a therapist who can meet their needs. And for that professional to be you, you need to be found.
Keeping in mind that digital marketing is essential for professional success, there are some strategies to consider. They are:
Know your audience
Use social media strategically
Produce attractive and useful content for the public
Have a website
Choosing a reliable online psychology platform
More and more people and professionals are realizing the importance of marketing for psychologists. And as we have seen, there is a correct and legal way to do this. There are countless possibilities for building a successful strategy. So see which one best fits your professional profile and your target audience.