Sabiá wins Golden Bee B2B Awards in the best agency-client integration
Posted: Tue Dec 24, 2024 7:03 am
Agência Sabiá was announced as the winner of the BBN Golden Bee B2B Awards 2024 in the Best Agency-Client Integration 2023 category , recognizing the best practices in integration between agency and client, focusing on the collaborative work developed over the last year between Sabiá and Atlassian, one of the leading global software companies.
The BBN Golden Bee Awards is an international award ceremony organized by BBN – The World's B2B Agency , which brings together B2B agencies from around the world. The aim is to highlight the sector's leading initiatives, promoting innovation and excellence in business-to-business communication. The awards ceremony takes place at the BBN Academy , where the winners are announced and honored. This year, the BBN Academy was held in Barcelona, Spain.
The Sabiá and Atlassian Case
The Best Agency-Client Integration category recognizes agencies that cambodia whatsapp number database a high level of collaboration and integration with their clients. Sabiá was recognized for its contribution to adapting Atlassian’s global strategies to the Latin American market.
The partnership involved the use of several tools that facilitated communication and strategic planning between the agency and software company teams. Biweekly meetings with the marketing and customer success departments, as well as monthly meetings with resellers, allowed Sabiá to operate as a direct extension of the client team, promoting a constant flow of information and avoiding operational bottlenecks.
This deep integration allowed the agency to act on different fronts, such as:
Channel Marketing : holding meetings with local partners to ensure alignment with regional objectives.
Field Marketing : supporting regional events and activations, as well as assisting in the recruitment of new leaders.
Community Engagement : expanding the company's community program in Brazil, selecting leaders and offering support in promoting events.
Customer Success : mapping and documenting success stories, always respecting the brand's identity and voice.
Visible Results
The results of the collaboration between the two teams were impressive, with an increase in regional engagement and global visibility of local cases. A notable example was the “ITSM Transformation” event , aimed at Atlassian partners and customers, which had 471 registrants, of which 237 participated, exceeding the original goal by six times.
Continuous integration between teams also allowed success stories developed by Sabiá to be presented at Atlassian's global conference for two consecutive years, which reinforced the regional impact and exceeded the company's global growth average over the last six years.
Sabia and Atlassian
Atlassian Team Testimonials
The partnership was highly valued by Atlassian executives. Caroline Park , leader of the Atlassian Community Leaders program, commented: “They are essential to Atlassian’s success in Brazil. Aline is always updating me on our goals, connecting with the community to meet our leaders. Vanessa is an excellent leader, and Pedro was instrumental in our decision to partner with Sabiá.”
Shayla Sander , Head of Channel Marketing for Latin America at Atlassian, also praised: “Working with Sabiá has been a positive experience. All of our partners love working with them, and we are very grateful for the great work they do.”
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Importance of the Award
The BBN Golden Bee Awards are an important recognition for Agência Sabiá , highlighting its ability to integrate with large global companies and adapt its strategies to the regional market. The award underscores the value of the agency's integration practices, which combine the efficient use of collaborative tools with constant and transparent communication.
This recognition reinforces Sabiá's role in the B2B market, highlighting its competence in delivering consistent results and contributing to the growth of its clients in a competitive environment.
The BBN Golden Bee Awards is an international award ceremony organized by BBN – The World's B2B Agency , which brings together B2B agencies from around the world. The aim is to highlight the sector's leading initiatives, promoting innovation and excellence in business-to-business communication. The awards ceremony takes place at the BBN Academy , where the winners are announced and honored. This year, the BBN Academy was held in Barcelona, Spain.
The Sabiá and Atlassian Case
The Best Agency-Client Integration category recognizes agencies that cambodia whatsapp number database a high level of collaboration and integration with their clients. Sabiá was recognized for its contribution to adapting Atlassian’s global strategies to the Latin American market.
The partnership involved the use of several tools that facilitated communication and strategic planning between the agency and software company teams. Biweekly meetings with the marketing and customer success departments, as well as monthly meetings with resellers, allowed Sabiá to operate as a direct extension of the client team, promoting a constant flow of information and avoiding operational bottlenecks.
This deep integration allowed the agency to act on different fronts, such as:
Channel Marketing : holding meetings with local partners to ensure alignment with regional objectives.
Field Marketing : supporting regional events and activations, as well as assisting in the recruitment of new leaders.
Community Engagement : expanding the company's community program in Brazil, selecting leaders and offering support in promoting events.
Customer Success : mapping and documenting success stories, always respecting the brand's identity and voice.
Visible Results
The results of the collaboration between the two teams were impressive, with an increase in regional engagement and global visibility of local cases. A notable example was the “ITSM Transformation” event , aimed at Atlassian partners and customers, which had 471 registrants, of which 237 participated, exceeding the original goal by six times.
Continuous integration between teams also allowed success stories developed by Sabiá to be presented at Atlassian's global conference for two consecutive years, which reinforced the regional impact and exceeded the company's global growth average over the last six years.
Sabia and Atlassian
Atlassian Team Testimonials
The partnership was highly valued by Atlassian executives. Caroline Park , leader of the Atlassian Community Leaders program, commented: “They are essential to Atlassian’s success in Brazil. Aline is always updating me on our goals, connecting with the community to meet our leaders. Vanessa is an excellent leader, and Pedro was instrumental in our decision to partner with Sabiá.”
Shayla Sander , Head of Channel Marketing for Latin America at Atlassian, also praised: “Working with Sabiá has been a positive experience. All of our partners love working with them, and we are very grateful for the great work they do.”
Video Player
00:00
00:00
Importance of the Award
The BBN Golden Bee Awards are an important recognition for Agência Sabiá , highlighting its ability to integrate with large global companies and adapt its strategies to the regional market. The award underscores the value of the agency's integration practices, which combine the efficient use of collaborative tools with constant and transparent communication.
This recognition reinforces Sabiá's role in the B2B market, highlighting its competence in delivering consistent results and contributing to the growth of its clients in a competitive environment.