Meta descriptions in questions and answers
Posted: Sat Feb 22, 2025 10:18 am
Although most marketers are aware of the importance of meta descriptions, in practice, many websites lack quality meta descriptions. Is yours one of them?
What are meta tags?
A meta description is information about a luxembourg phone number data web page that can be displayed in search results. It is part of the web page code (the description attribute in the tag), but internet users access it through search engines.
According to Google's definition, a meta description is a way to provide a concise overview of the page's content that is easy for users to read./1/
It doesn't always have to be a coherent sentence. In any format, it should be relevant information that is important for assessing the content of the website.
For example, if it is a page for a commercial product, the description may include its price or stock availability, i.e. what the user is most interested in.
What is the purpose of a meta description?
The goal of a meta description is to generate interest in a given web page. It should motivate the searcher to click on the link and visit the given web page. Based on the description, the searcher can give you priority over the competition in the search results. The meta description is therefore a critical opportunity to increase CTR.
From an SEO perspective, the ability to positively influence CTR is important for the meta description, which is then also reflected in a better SEO ranking.
What are meta tags?
A meta description is information about a luxembourg phone number data web page that can be displayed in search results. It is part of the web page code (the description attribute in the tag), but internet users access it through search engines.
According to Google's definition, a meta description is a way to provide a concise overview of the page's content that is easy for users to read./1/
It doesn't always have to be a coherent sentence. In any format, it should be relevant information that is important for assessing the content of the website.
For example, if it is a page for a commercial product, the description may include its price or stock availability, i.e. what the user is most interested in.
What is the purpose of a meta description?
The goal of a meta description is to generate interest in a given web page. It should motivate the searcher to click on the link and visit the given web page. Based on the description, the searcher can give you priority over the competition in the search results. The meta description is therefore a critical opportunity to increase CTR.
From an SEO perspective, the ability to positively influence CTR is important for the meta description, which is then also reflected in a better SEO ranking.