Unlocking the secrets of effective merchandising
Posted: Sat Feb 22, 2025 10:06 am
Have you ever walked into a store and felt completely drawn to buy something you didn't really need? You've probably experienced the power of good merchandising in action. Merchandising refers to everything that stores do to drive sales , such as prominently placing products, creating attractive displays, running promotions, etc. Simply put, the definition of merchandising is how stores sell the goods they have in stock.
When done well, merchandising creates a win-win situation. Customers can easily find the items they want, and stores make more money. The core of merchandising is connecting products with customers. Think about your favorite clothing store. They don’t venezuela phone number data just throw items on the shelves, they organize them by color, style, and season using visual merchandising to guide you to the pieces you’ll love.
Have you ever noticed how certain products are always grouped together? This is called cross-merchandising. Stores take advantage of the fact that people tend to buy products that complement each other, like jewelry and accessories or bedding and towels. Placing related items next to each other creates an "oh, I need that too!" reaction, leading to a larger total cart size. Clever, but ingenious!
While stores work hard to define merchandising strategies that increase our spending, as customers we can enjoy well-designed displays, convenience, and irresistible items if we come up with a plan.
The Art and Science of Merchandising
What is Merchandising?
Merchandising encompasses everything that stores do to drive sales, from choosing which products to sell to how they are displayed attractively. The goal is to create an engaging shopping experience that keeps customers coming back.
Product selection
When a retailer selects inventory based on trends and customer demand, that's merchandising in action. Our favorite stores offer options tailored to shoppers and regularly restock the latest essentials. The meaning here is simple: give customers what they want.
When done well, merchandising creates a win-win situation. Customers can easily find the items they want, and stores make more money. The core of merchandising is connecting products with customers. Think about your favorite clothing store. They don’t venezuela phone number data just throw items on the shelves, they organize them by color, style, and season using visual merchandising to guide you to the pieces you’ll love.
Have you ever noticed how certain products are always grouped together? This is called cross-merchandising. Stores take advantage of the fact that people tend to buy products that complement each other, like jewelry and accessories or bedding and towels. Placing related items next to each other creates an "oh, I need that too!" reaction, leading to a larger total cart size. Clever, but ingenious!
While stores work hard to define merchandising strategies that increase our spending, as customers we can enjoy well-designed displays, convenience, and irresistible items if we come up with a plan.
The Art and Science of Merchandising
What is Merchandising?
Merchandising encompasses everything that stores do to drive sales, from choosing which products to sell to how they are displayed attractively. The goal is to create an engaging shopping experience that keeps customers coming back.
Product selection
When a retailer selects inventory based on trends and customer demand, that's merchandising in action. Our favorite stores offer options tailored to shoppers and regularly restock the latest essentials. The meaning here is simple: give customers what they want.