Google ads - geographic targeting
Posted: Sat Feb 22, 2025 8:18 am
The advantage is that you don't have to create hundreds of ad groups that generate little traffic but require a lot of time to manage. This ad group is a place for location-based keywords until (or until) they get enough traffic to make it worthwhile to create their own ad group.
Tip: Don’t overdo it with the number of keywords you use. Google can recognize not only plurals, misspellings, and close variations of keywords, but also the order of words in the exact wording of key phrases. Simply put, this means that you don’t need that many keywords, and it’s not true that more is better.
Keeping your ad campaign and individual ad groups organized will help you save time for optimization and testing.
Ad customization
The basis of the success of every PPC ad is the quality score , which depends on the relevance of the ads. In short, the text of the ad should match the keyword that the user is searching for, and the finland phone number data landing page should contain what the ad promises. This will not only give you a high quality score, but also a much better conversion rate . In local search, local keywords and place names are also involved. For example: if a user is searching for "branch in Jihlava", the title and text of the PPC ad should contain the phrase branch in Jihlava or Jihlava branch and the ad should lead to the landing page of the branch in Jihlava, not the headquarters in Prague.
" Creating ads and landing pages for each of your geographic locations can be very time-consuming. Fortunately, we have ad personalization in Google Ads that does the hard work for you."
How ad personalization works
Responsive ads automatically adjust their headline and text to the keyword being searched for, and can also adjust to the device being used, the location they are in, and even the date, time, or day of the week. You can include price, time remaining on sale, and other predefined text in your responsive ads. To customize your ads, you only need two things:
1. A file with variables that will be used in your ads
2. Ads adapted to insert variables
A variable set is actually a simple table that you can upload to the Business Data section of Google Ads . The table will contain two types of data for your ads.
Tip: Don’t overdo it with the number of keywords you use. Google can recognize not only plurals, misspellings, and close variations of keywords, but also the order of words in the exact wording of key phrases. Simply put, this means that you don’t need that many keywords, and it’s not true that more is better.
Keeping your ad campaign and individual ad groups organized will help you save time for optimization and testing.
Ad customization
The basis of the success of every PPC ad is the quality score , which depends on the relevance of the ads. In short, the text of the ad should match the keyword that the user is searching for, and the finland phone number data landing page should contain what the ad promises. This will not only give you a high quality score, but also a much better conversion rate . In local search, local keywords and place names are also involved. For example: if a user is searching for "branch in Jihlava", the title and text of the PPC ad should contain the phrase branch in Jihlava or Jihlava branch and the ad should lead to the landing page of the branch in Jihlava, not the headquarters in Prague.
" Creating ads and landing pages for each of your geographic locations can be very time-consuming. Fortunately, we have ad personalization in Google Ads that does the hard work for you."
How ad personalization works
Responsive ads automatically adjust their headline and text to the keyword being searched for, and can also adjust to the device being used, the location they are in, and even the date, time, or day of the week. You can include price, time remaining on sale, and other predefined text in your responsive ads. To customize your ads, you only need two things:
1. A file with variables that will be used in your ads
2. Ads adapted to insert variables
A variable set is actually a simple table that you can upload to the Business Data section of Google Ads . The table will contain two types of data for your ads.