How to structure your digital marketing team
Posted: Sat Feb 22, 2025 6:20 am
Does your company currently have a digital marketing team ? After all, among the main goals of every company, selling more and standing out from the competition are always in the top 5.
To achieve this, more and more organizations are working on effective digital marketing tactics .
However, it is necessary to have good professionals, specialists in the sector and with great expertise in successful campaigns. How can your company have access to them – and the good results they can guarantee? Find out how in the following article.
Count on a digital marketing team: click below and talk to UP2Place's Digital Strategy experts!
TALK TO AN EXPERT
Importance of a company's digital presence
Online presence, for any brand or company, goes far beyond a good website with information and a beautiful layout .
Find out more: Digital presence: why does your usa mobile database company need a good website?
Nowadays, the concept encompasses much more than that: the website needs to be mobile first , with a good dose of content relevant to the type of customer you want to reach. So, to attract traffic to your website, you need to:
Have an advertising campaign on relevant search platforms and social networks
Keep social networks updated
Count on an email marketing campaign
Offer rich materials (such as e-books, white papers , infographics and videos, for example) to nurture leads throughout the purchasing journey
Read also: Lead nurturing and its influence on your company's growth
That’s where digital marketing comes in: a set of actions focused on educating your current and potential customers about your business. This way, you can connect and interact with them and increase your brand’s growth potential.
To achieve this, more and more organizations are working on effective digital marketing tactics .
However, it is necessary to have good professionals, specialists in the sector and with great expertise in successful campaigns. How can your company have access to them – and the good results they can guarantee? Find out how in the following article.
Count on a digital marketing team: click below and talk to UP2Place's Digital Strategy experts!
TALK TO AN EXPERT
Importance of a company's digital presence
Online presence, for any brand or company, goes far beyond a good website with information and a beautiful layout .
Find out more: Digital presence: why does your usa mobile database company need a good website?
Nowadays, the concept encompasses much more than that: the website needs to be mobile first , with a good dose of content relevant to the type of customer you want to reach. So, to attract traffic to your website, you need to:
Have an advertising campaign on relevant search platforms and social networks
Keep social networks updated
Count on an email marketing campaign
Offer rich materials (such as e-books, white papers , infographics and videos, for example) to nurture leads throughout the purchasing journey
Read also: Lead nurturing and its influence on your company's growth
That’s where digital marketing comes in: a set of actions focused on educating your current and potential customers about your business. This way, you can connect and interact with them and increase your brand’s growth potential.