Email marketing shots
Posted: Sat Feb 22, 2025 6:13 am
The main change is that user consent is now required to send any commercial message.
Most companies solve this by asking their website visitors to sign up for their newsletter or by including a consent form in purchase registrations.
Therefore, the strategy is to keep your blog updated and full of relevant information about the products and services you offer. This way, visitors can see the value in this exchange of data for content.
In return, you also ensure good open rates and higher conversion chances.
Tracking and personalization
The biggest impact of LGPD on digital strategies will certainly be in this area. Over the last decade, the use of pixels and tracking cookies has recorded users' browsing behavior.
Through this, companies were able to build personalized slovenia mobile database experiences focused on the user's areas of interest. To do this, they processed data such as:
Gender;
Age range;
Social status;
Interests;
Purchase history;
Social behaviors, among others.
To maintain this practice, your company must include this issue in the consent form. As you can see, the impact of LGPD on digital strategies is not as drastic as it seems.
But will people actually consent to their data being used for this purpose? Believe me, they will: around 91% of consumers say they are more likely to do business with someone because of personalized content .
Using Analytics
The data obtained by the tool allows you to analyze the performance of your website, as well as how visitors behave in the environment. For this purpose, most websites use cookies.
So now you need to ask for consent. Both for storing cookies and for processing personal data – such as an IP address – is required. It is also possible to apply legitimate interest, but this requires a more delicate process.
Some analytics software (such as Google Analytics) may be configured to use only a portion of the IP address.
Most companies solve this by asking their website visitors to sign up for their newsletter or by including a consent form in purchase registrations.
Therefore, the strategy is to keep your blog updated and full of relevant information about the products and services you offer. This way, visitors can see the value in this exchange of data for content.
In return, you also ensure good open rates and higher conversion chances.
Tracking and personalization
The biggest impact of LGPD on digital strategies will certainly be in this area. Over the last decade, the use of pixels and tracking cookies has recorded users' browsing behavior.
Through this, companies were able to build personalized slovenia mobile database experiences focused on the user's areas of interest. To do this, they processed data such as:
Gender;
Age range;
Social status;
Interests;
Purchase history;
Social behaviors, among others.
To maintain this practice, your company must include this issue in the consent form. As you can see, the impact of LGPD on digital strategies is not as drastic as it seems.
But will people actually consent to their data being used for this purpose? Believe me, they will: around 91% of consumers say they are more likely to do business with someone because of personalized content .
Using Analytics
The data obtained by the tool allows you to analyze the performance of your website, as well as how visitors behave in the environment. For this purpose, most websites use cookies.
So now you need to ask for consent. Both for storing cookies and for processing personal data – such as an IP address – is required. It is also possible to apply legitimate interest, but this requires a more delicate process.
Some analytics software (such as Google Analytics) may be configured to use only a portion of the IP address.