Reveal problem areas
Buyer personas are particularly useful for defining specific pain points and challenges that your audience is looking for help with.
This way, you can stay ahead of the game and provide better solutions to your audience’s problems.
Buyer personas increase ROI because they also surface common objections and hesitations that potential customers may experience.
Read also: Research objections How to overcome sales objections and convert more
So by considering these questions when analyzing your personas, you’ll be better prepared to address them with real customers.
Point out details objectively
Understanding your audience’s long- and short-term goals will help you better meet their needs now and in the future.
Because by understanding what your customers want to honduras mobile database achieve, you can shape your solutions to help them get there.
Buyer Personas increase ROI – and positively leverage numbers
We recently saw the case of a data management company – a good example of how Buyer Personas increase ROI when they are well defined.
Read also: How to create Buyer Personas and generate more business for your company
Your investments in a well-founded definition of Buyer Personas – and their good use in inbound marketing actions – brought highly positive results, such as the increase in:
111% email open rate
900% in visit duration
100% in the number of pages visited
171% in revenue
And what generated these impressive numbers?
Certainly, the knowledge generated by Buyer Personas guaranteed a level of relevance in the approaches that won over each lead.
And it is precisely this combination of saying the right thing to the right person that contributed to leads converting into customers.
Without relevant content , built based on the motivations behind purchasing behavior, it would be just another marketing email – on its way to the spam box.