This way, you can find out what works and what doesn't in a manageable environment.
For example, how about adding chatbots to your company’s website to help potential customers navigate your product offerings? How do we start small with this? The key is to experiment with using chatbots only on select product pages.
Next, carefully monitor how leads interact with chatbots. Pay extra attention to user frustrations with the tool.
With this data in hand, it becomes easier to update the chatbot’s responses to better meet customer needs.
When your chatbots are finally added across your kenya mobile database website, they will be ready to ensure a better customer experience.
What should your stakeholders do to boost your digital maturity? How have your digital initiatives been performing? How are you progressing toward achieving your long-term and short-term strategies? Measuring your digital maturity growth is critical to assessing the success of your efforts.
Also Read: Digital Marketing KPIs Every CEO/CMO Should Track
Furthermore, reassessing your shortcomings allows you to reformulate your strategies. And optimizing your processes can increase the volume and intensity of your successes.