Content Offer Guide for Effective Lead Generation
Posted: Sat Feb 22, 2025 4:32 am
This can even be done from the email subject line. For example:
“You are paying too much for your HRCM”;
“Here’s a way to reduce churn and serve your customers better.”
Learn more: CTAs that work: 7 tips to revolutionize your business
Using Pain Points to Sell More: Product Demonstration
At this stage, the sales team usually has a good idea of what issues are plaguing each lead’s business.
Therefore, the product demo is where your company can show exactly how your product will solve these problems in practice.
So the secret is to tailor your demo to speak to the most critical pain points your customer is experiencing:
Reiterate the problems the company has been facing and the impact this has had on its business;
Briefly mention the features your ukraine mobile database product has that solve the problem.
Use the “wow” factor by showing your product in action, focusing on the difference that acts directly on the pain point.
Also, share some case studies or testimonials. This way you can show how much time or money your solution has saved other customers.
Discover the right content to nurture your lead at each stage of the consumer journey:
Download now:
Bonus tip: use loss aversion to sell more
Loss aversion is an important concept , which can be summarized by the expression “losses outweigh gains”.
According to experts, the pain of losing is about twice as powerful as the pleasure of winning – psychologically speaking.
Therefore, people are more willing to take risks to avoid a loss than to secure a gain.
Therefore, it is a strategy that can yield significant results when the odds are 50-50.
Especially if the gain is twice as strong as the loss, or more, that, along with the pain, will really intensify your message.
That’s why the combination of a sense of urgency and freebies works so well. The sense of urgency is supported by FOMO , a phenomenon that is so popular these days. While the freebie brings extra value.
This way, not only will the customer benefit from an incredible, limited offer, but they will also receive an extra bonus. All to solve a pain point that has been holding back the progress of their business for some time.
“You are paying too much for your HRCM”;
“Here’s a way to reduce churn and serve your customers better.”
Learn more: CTAs that work: 7 tips to revolutionize your business
Using Pain Points to Sell More: Product Demonstration
At this stage, the sales team usually has a good idea of what issues are plaguing each lead’s business.
Therefore, the product demo is where your company can show exactly how your product will solve these problems in practice.
So the secret is to tailor your demo to speak to the most critical pain points your customer is experiencing:
Reiterate the problems the company has been facing and the impact this has had on its business;
Briefly mention the features your ukraine mobile database product has that solve the problem.
Use the “wow” factor by showing your product in action, focusing on the difference that acts directly on the pain point.
Also, share some case studies or testimonials. This way you can show how much time or money your solution has saved other customers.
Discover the right content to nurture your lead at each stage of the consumer journey:
Download now:
Bonus tip: use loss aversion to sell more
Loss aversion is an important concept , which can be summarized by the expression “losses outweigh gains”.
According to experts, the pain of losing is about twice as powerful as the pleasure of winning – psychologically speaking.
Therefore, people are more willing to take risks to avoid a loss than to secure a gain.
Therefore, it is a strategy that can yield significant results when the odds are 50-50.
Especially if the gain is twice as strong as the loss, or more, that, along with the pain, will really intensify your message.
That’s why the combination of a sense of urgency and freebies works so well. The sense of urgency is supported by FOMO , a phenomenon that is so popular these days. While the freebie brings extra value.
This way, not only will the customer benefit from an incredible, limited offer, but they will also receive an extra bonus. All to solve a pain point that has been holding back the progress of their business for some time.