Responsive e-commerce website
Posted: Tue Dec 24, 2024 5:39 am
A responsive e-commerce website is essential for any business that wants to attract customers. Nowadays, most younger customers use mobile technologies to communicate, entertain themselves and shop, so a mobile version of your online store is essential for any good sales results. Read the article to learn more about responsive e-commerce websites.
Responsive e-commerce website – table of contents:
Responsive e-commerce website
Mobile-first trend
The mobile first rule
Mobile first rule and SEO
What is the mobile gap?
Mobile traffic and monetization
Summary
Responsive e-commerce website
Statistics paint a clear picture. Mobile Internet traffic and time spent on mobile devices are much higher than those measured for desktop computers. Conversion rates are higher on stationary devices. The connections between mobile traffic and conversion on stationary devices are complex, but experts are sure that mobile access to the offer has an increasing impact on sales.
There are now over 2.5 billion smart mobile devices in the world, and all of azerbaijan whatsapp number database download 17 exabytes of data every month. The Internet is more mobile than ever before, and the data leaves no doubt about it. The expansion of the mobile channel is driven by changes in consumer purchasing behavior.
According to Insider Intelligence, the estimated value of e-commerce could reach $620.97 billion, and this includes e-commerce revenues estimated at 42.9%. While these numbers are hard to ignore, some companies are not following the trend and are reluctant to move into mobile commerce, and not all companies have mobile versions of their online stores.
Mobile-first trend
Eric Schmidt, former CEO of Google, stated in 2010 that designers should adhere to the mobile-first principle , meaning that they should design their websites with mobile devices in mind and then adapt their functionality to desktop computers.
This means that web designers need to pay attention to the entire mobile user experience, rather than focusing solely on changing screen sizes. Many companies take the opposite approach, acting in the spirit of Responsive Web Design (RWD) and forcing their stationary site to adapt to smaller screens with CSS tags.
This approach seems to be insufficient. A larger screen size means a better ability to display content that is not equally visible on smaller mobile devices.
Website designers who design for desktop computers have more skills, the interface is different, the images can be of very high resolution, while navigation uses the mouse pointer. These functions are not available on mobile devices, they consume a lot of transfer memory and are inconvenient for users.
Designers who design their websites, keeping in mind the bandwidth and screen sizes, aim to create attractive and fully functional websites that can be accessed on many types of platforms. This saves a lot of money and time.
responsive e-commerce website
The mobile first rule
The mobile-first rule should be the natural choice dictated by user habits and expectations and objective factors such as cost-benefit and time consumption. That's not all, as in recent times the approach is not only recommended, but almost required by Google.
The giant can't just ignore half of the traffic, which is generated by mobile users , to please users. Even though there is no serious competition in the browser market, Amazon has managed to capture a large share of purchase intentions, which means that Google may see the risk and is not willing to give up this part of the market without a fight.
Mobile first rule and SEO
In 2015, Google announced plans for algorithm updates that would reward search results that are displayed in a mobile- friendly way . The update was dubbed Mobilegeddon by the SEO community and caused quite a stir in the industry, but the actual impact of the change was less than expected.
The mobile-first index was another move by Google. The giant announced that mobile content would be used to index all websites and would be used to rank results. As we can see, the future is mobile. In countries where traditional IT infrastructure has not developed, mobile transfer dominates the market in the form of e-commerce and mobile store versions.
Responsive e-commerce website – table of contents:
Responsive e-commerce website
Mobile-first trend
The mobile first rule
Mobile first rule and SEO
What is the mobile gap?
Mobile traffic and monetization
Summary
Responsive e-commerce website
Statistics paint a clear picture. Mobile Internet traffic and time spent on mobile devices are much higher than those measured for desktop computers. Conversion rates are higher on stationary devices. The connections between mobile traffic and conversion on stationary devices are complex, but experts are sure that mobile access to the offer has an increasing impact on sales.
There are now over 2.5 billion smart mobile devices in the world, and all of azerbaijan whatsapp number database download 17 exabytes of data every month. The Internet is more mobile than ever before, and the data leaves no doubt about it. The expansion of the mobile channel is driven by changes in consumer purchasing behavior.
According to Insider Intelligence, the estimated value of e-commerce could reach $620.97 billion, and this includes e-commerce revenues estimated at 42.9%. While these numbers are hard to ignore, some companies are not following the trend and are reluctant to move into mobile commerce, and not all companies have mobile versions of their online stores.
Mobile-first trend
Eric Schmidt, former CEO of Google, stated in 2010 that designers should adhere to the mobile-first principle , meaning that they should design their websites with mobile devices in mind and then adapt their functionality to desktop computers.
This means that web designers need to pay attention to the entire mobile user experience, rather than focusing solely on changing screen sizes. Many companies take the opposite approach, acting in the spirit of Responsive Web Design (RWD) and forcing their stationary site to adapt to smaller screens with CSS tags.
This approach seems to be insufficient. A larger screen size means a better ability to display content that is not equally visible on smaller mobile devices.
Website designers who design for desktop computers have more skills, the interface is different, the images can be of very high resolution, while navigation uses the mouse pointer. These functions are not available on mobile devices, they consume a lot of transfer memory and are inconvenient for users.
Designers who design their websites, keeping in mind the bandwidth and screen sizes, aim to create attractive and fully functional websites that can be accessed on many types of platforms. This saves a lot of money and time.
responsive e-commerce website
The mobile first rule
The mobile-first rule should be the natural choice dictated by user habits and expectations and objective factors such as cost-benefit and time consumption. That's not all, as in recent times the approach is not only recommended, but almost required by Google.
The giant can't just ignore half of the traffic, which is generated by mobile users , to please users. Even though there is no serious competition in the browser market, Amazon has managed to capture a large share of purchase intentions, which means that Google may see the risk and is not willing to give up this part of the market without a fight.
Mobile first rule and SEO
In 2015, Google announced plans for algorithm updates that would reward search results that are displayed in a mobile- friendly way . The update was dubbed Mobilegeddon by the SEO community and caused quite a stir in the industry, but the actual impact of the change was less than expected.
The mobile-first index was another move by Google. The giant announced that mobile content would be used to index all websites and would be used to rank results. As we can see, the future is mobile. In countries where traditional IT infrastructure has not developed, mobile transfer dominates the market in the form of e-commerce and mobile store versions.