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How to get visibility

Posted: Thu Feb 20, 2025 6:52 am
by nusaibatara
winning web marketing
Let's analyze the three basic steps to gain visibility online . We said that first of all we must optimize our online content for SEO. Our website or blog must be created to be both pleasant and useful for users and well seen and considered by search engines.

To do this we pakistan cell phone number list need to use on-page SEO and off-page SEO . They are two different but equally important processes for gaining visibility, because they are concerned with maximizing the aspects that fall within the ranking factors of Google and the main search engines.

With on-page SEO , we mean all the operations to be carried out within your site or blog, such as taking care of keyword research ; titles; meta description ; H2; title tags . All factors of vital importance for Google which uses them to track and classify our site.

With the term off-page SEO , on the other hand, we refer to the operations to be carried out outside the site to obtain not only visibility but also authority. This factor is increasingly important for Google, whose primary goal is user satisfaction. To achieve its goal, Google must ensure that the content it offers to the user, after a search, is not only relevant but authoritative for that sector. That it therefore guarantees a positive user experience .

One of the most widespread off-page SEO strategies is link building , or the construction of a network of external links that refer to our content. It goes without saying that the sites from which we receive links must in turn be authoritative and pertinent.