SEO news with the new Google Webmaster Tools
Posted: Thu Feb 20, 2025 6:44 am
In a previous article we already explained that Google surprised us by renaming what was known almost 10 years ago as Google Webmaster Tools. This is the tool created by Google to support webmasters who wanted to improve their web pages on Google, which they have given a new focus when they saw that their users were not only webmasters. But it is not just a name change, we also find some changes that can be very helpful for the SEO world.
How does change affect SEO?
With the move from Webmaster Tools to Search Console, we have detected some improvements that will make the task of SEO optimization of websites easier. Below we present the most important ones.
Not Provided in Analytics
Not Provided is the nightmare of SEOs. Google Analytics has long since taken away a lot of data about keywords and with it an important source of information. Google keeps very valuable information for itself, and we cannot know through greece telegram data which keywords users are reaching our website through organic traffic, which means that we do not know if our SEO strategy is working. Now with Search Console we can still see the keywords as before in WMT, but it also allows us to filter and know the CTR (click rate) of each keyword, impressions, clicks and position. Even so, the number of keywords is still limited.
CTR comparison between URLs
CTR is one of the most important indicators in SEO optimization. Now with Google Search Console we can find out the specific CTR of each URL, through its new filters. Using this tool we can detect landings that need optimization in a simple way.
Mobile traffic tracking
As is normal with the evolution of user habits, mobile has been gaining ground within Google's tools. That's why Google Search Console is very aware of traffic via this route and will help us to boost it. Within the "Search Analysis" section, we can filter by mobile traffic to see all the data on CTR, keywords, etc., just like on desktop. In addition, we find a great advance in mobile optimization with the "Mobile Usability" tool, a section where Google informs us of problems it finds in the mobile version, errors that you should correct, etc.
Explore as Google
Through this Search Console feature we can find out how Google is reading our pages and what problems it is encountering. This tool can be of great help to us in optimizing the source code and solving loading speed problems or others.
Related service
SEO Agency
SEO Agency Barcelona
How does change affect SEO?
With the move from Webmaster Tools to Search Console, we have detected some improvements that will make the task of SEO optimization of websites easier. Below we present the most important ones.
Not Provided in Analytics
Not Provided is the nightmare of SEOs. Google Analytics has long since taken away a lot of data about keywords and with it an important source of information. Google keeps very valuable information for itself, and we cannot know through greece telegram data which keywords users are reaching our website through organic traffic, which means that we do not know if our SEO strategy is working. Now with Search Console we can still see the keywords as before in WMT, but it also allows us to filter and know the CTR (click rate) of each keyword, impressions, clicks and position. Even so, the number of keywords is still limited.
CTR comparison between URLs
CTR is one of the most important indicators in SEO optimization. Now with Google Search Console we can find out the specific CTR of each URL, through its new filters. Using this tool we can detect landings that need optimization in a simple way.
Mobile traffic tracking
As is normal with the evolution of user habits, mobile has been gaining ground within Google's tools. That's why Google Search Console is very aware of traffic via this route and will help us to boost it. Within the "Search Analysis" section, we can filter by mobile traffic to see all the data on CTR, keywords, etc., just like on desktop. In addition, we find a great advance in mobile optimization with the "Mobile Usability" tool, a section where Google informs us of problems it finds in the mobile version, errors that you should correct, etc.
Explore as Google
Through this Search Console feature we can find out how Google is reading our pages and what problems it is encountering. This tool can be of great help to us in optimizing the source code and solving loading speed problems or others.
Related service
SEO Agency
SEO Agency Barcelona