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2. Stronger data collection and consumer insights

Posted: Thu Feb 20, 2025 4:56 am
by shaownhasan
3. Selling directly to customers
Conversational AI can go beyond helping resolve customer issues by selling, or upselling. Walmart’s “text to shop” tool is a stand-out example of this in action. Customers can search and shop for specific products, or general keywords, to receive personalized recommendations. And with inventory and product shipment tracking, shoppers have visibility into what’s in stock and where their orders are.

A screenshot of Walmart's Text to Shop albania phone number data bot. In this interaction, a friendly conversational AI bot greets the shopper. The shopper says they're looking for ingredients for a ham sandwich. The bot texts back a personalized list of shopping recommendations based on this need.
You already know that virtual assistants like this can facilitate sales outside of working hours. But this method of selling can also appeal to younger generations, and the way they like to shop. In a recent report, 71% of of Gen Z respondents want to use chatbots to search for products.

Conversational AI shines when it comes to empowering customers to handle a simple issue themselves.

This is why it has proven to be a helpful tool in the banking and financial industry. One article even declared 2023 as “the year of the chatbot in banking.” Through an AI conversation, customers can handle simple self-service issues, like checking balances. But it can also help with more complex issues, like providing suggestions for ways a user can spend their money.