Reporting, analytics and tools

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In April, Google launched a pilot tool in Search Console that allowed users to report indexing issues ; it fully launched in August. Google also added rich results data with practical issues, giving educational publishers more insight. There have also been improvements to the AMP debugging section, which now links users to a knowledge base of issues with AMP pages.

In order to improve accessibility and user lithuania phone number data comfort, Google also introduced a new design for the Search Console tool in November.

Google Analytics 4
Google has announced changes to Google Analytics 4 that include integration with Google Search Console , new machine learning models, and data-driven attribution features . Interestingly, the language in this update suggests that the company may be considering retiring Universal Analytics in the not-too-distant future.

Google also introduced a new version of Analytics 360, a suite of products designed for businesses that uses Analytics 4 as its foundation.

Retail and e-commerce
In April, Google began enforcing its new policy requiring merchants to display the actual price of items throughout the checkout process . The company also updated its product data specification requirements in Google Merchant Center to support optimized ads and organic listings on Google Shopping.

Google Shopping and WooCommerce partnered in June to help retailers display their offerings across Google. The search engine also released an SEO guide for e-commerce stores to help improve the visibility of retail sites in search. The updates reflected the changing retail landscape due to COVID-19.