How to do the best Linkbuilding in Germany
Posted: Thu Feb 20, 2025 4:01 am
As we already mentioned in a previous article, doing SEO in German has become essential for all those companies that want to expand their business and increase their online visibility in Germany.
For example, at our SEO agency in Barcelona we have carried out successful SEO and Linkbuilding campaigns in Germany, which have helped our clients achieve their goals and increase their visibility in search engines month after month.
And why Germany? The answer is very simple: Known as the European powerhouse, Germany is among the world's top 5 economies, has a population of 83 million and is one of the best countries in the world to set up a new business. Basically, Germany is an untapped market for many companies and at the same time offers a huge opportunity for business expansion.
However, standing out from the competition and making your way into the online market is not easy, and that is where SEO positioning and Linkbuilding come in as an infallible solution.
Anyone who knows a little about SEO positioning knows that it is not enough to translate your website into German. To obtain the best positions in Google, you need an advanced, well-crafted SEO strategy and, in the case of Germany, geared towards a specific audience with totally different objectives and needs than in any other country. (A good SEO not only has to know how oman telegram data to influence search results, but also how to know the audience that uses search engines.)
This SEO strategy that we apply will be reinforced by a good number of fundamental pillars. Today we are going to talk in detail about one of them, one that can never be missing in any SEO strategy worth its salt: Linkbuilding.
6 Tips for Successful Link Building in Germany
We know that if you are reading this it is because you are dying to know how to do the best Linkbuilding in German, don't worry, we are going to get straight to the point (and we are not going to leave anything out, we promise)
Without further ado, here are 6 direct Linkbuilding tips to boost your SEO strategy to success on Google.de
Get quality links
When we talk about quality links, we are referring to those coming from domains with authority and reference, preferably thematic and related to your sector. In the case of link building in German, look for domains with the .de extension or even better, websites with IPs hosted in Germany.
Avoid low-quality links from oversaturated websites filled with artificial links, links from PBNs, comments on blogs that have no relation to your website, spam, etc. These links can be useful for small niche projects, but they are not recommended if your goal is to create a healthy and strong link profile in the long term.
Guest posting
Guest posting or guest blogging is a great way to easily get quality links that point to your website in a natural way and without them looking artificial. It is beneficial for both parties, so it will be easy for you to get some this way.
This involves a mutual collaboration between two websites. We write a post for a third party's blog with a link to our website, and they write a post for our blog with a link to theirs. In the case of Germany, find and contact German bloggers and media related to your sector, and offer them the opportunity to start an article exchange.
Important: For this link exchange to be beneficial, the two websites must share a certain theme, and the link must be included in the text in a natural way and really be incorporated as another element of the content that provides utility to users.
Take care of the Anchor Text
Anchor text is also important. It has been proven that using keywords when linking to your target pages is still effective . But don't overdo it.
Anchor texts should be varied to show the greatest naturalness in our link profile. There should be no pattern, that is the key.
Consider your brand name, keywords to promote, and other more natural and common anchor texts (such as “here” or “website” or directly the URL of your domain). In the case of link building in German, generate some anchor texts such as: Keyword + Germany/ Deutschland
Links on social networks
Nowadays, every company must have social media, they have become essential in the lives of many users, and many times, if your company is not on Facebook, Instagram or Twitter, it does not exist.
Social networks help us increase our online visibility, interactions, customer loyalty, acquisition... And they also help us get good, authoritative links to our website. Make the most of them!
For example, at our SEO agency in Barcelona we have carried out successful SEO and Linkbuilding campaigns in Germany, which have helped our clients achieve their goals and increase their visibility in search engines month after month.
And why Germany? The answer is very simple: Known as the European powerhouse, Germany is among the world's top 5 economies, has a population of 83 million and is one of the best countries in the world to set up a new business. Basically, Germany is an untapped market for many companies and at the same time offers a huge opportunity for business expansion.
However, standing out from the competition and making your way into the online market is not easy, and that is where SEO positioning and Linkbuilding come in as an infallible solution.
Anyone who knows a little about SEO positioning knows that it is not enough to translate your website into German. To obtain the best positions in Google, you need an advanced, well-crafted SEO strategy and, in the case of Germany, geared towards a specific audience with totally different objectives and needs than in any other country. (A good SEO not only has to know how oman telegram data to influence search results, but also how to know the audience that uses search engines.)
This SEO strategy that we apply will be reinforced by a good number of fundamental pillars. Today we are going to talk in detail about one of them, one that can never be missing in any SEO strategy worth its salt: Linkbuilding.
6 Tips for Successful Link Building in Germany
We know that if you are reading this it is because you are dying to know how to do the best Linkbuilding in German, don't worry, we are going to get straight to the point (and we are not going to leave anything out, we promise)
Without further ado, here are 6 direct Linkbuilding tips to boost your SEO strategy to success on Google.de
Get quality links
When we talk about quality links, we are referring to those coming from domains with authority and reference, preferably thematic and related to your sector. In the case of link building in German, look for domains with the .de extension or even better, websites with IPs hosted in Germany.
Avoid low-quality links from oversaturated websites filled with artificial links, links from PBNs, comments on blogs that have no relation to your website, spam, etc. These links can be useful for small niche projects, but they are not recommended if your goal is to create a healthy and strong link profile in the long term.
Guest posting
Guest posting or guest blogging is a great way to easily get quality links that point to your website in a natural way and without them looking artificial. It is beneficial for both parties, so it will be easy for you to get some this way.
This involves a mutual collaboration between two websites. We write a post for a third party's blog with a link to our website, and they write a post for our blog with a link to theirs. In the case of Germany, find and contact German bloggers and media related to your sector, and offer them the opportunity to start an article exchange.
Important: For this link exchange to be beneficial, the two websites must share a certain theme, and the link must be included in the text in a natural way and really be incorporated as another element of the content that provides utility to users.
Take care of the Anchor Text
Anchor text is also important. It has been proven that using keywords when linking to your target pages is still effective . But don't overdo it.
Anchor texts should be varied to show the greatest naturalness in our link profile. There should be no pattern, that is the key.
Consider your brand name, keywords to promote, and other more natural and common anchor texts (such as “here” or “website” or directly the URL of your domain). In the case of link building in German, generate some anchor texts such as: Keyword + Germany/ Deutschland
Links on social networks
Nowadays, every company must have social media, they have become essential in the lives of many users, and many times, if your company is not on Facebook, Instagram or Twitter, it does not exist.
Social networks help us increase our online visibility, interactions, customer loyalty, acquisition... And they also help us get good, authoritative links to our website. Make the most of them!