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One is to ensure that customer needs are always understood through daily meetings with sales staff. K's marketing team holds meetings with sales staff almost every day to understand the most important issues that marketing needs to solve. The second is to collect customer feedback through customer advisory committees and annual customer surveys () and adjust marketing strategies accordingly. k will check and track every step of the customer journey. If any problem occurs in any step, all staff will be involved to investigate the problem and solve it. In the early days, content development was expanded to meet customer needs, and almost every employee was involved in writing articles and producing videos.



This content focuses on what customers want to japan mobile phone number know and helps build trust and credibility. This is something most companies lack. Pillar Three: i Many startups will experience a slowdown in growth after reaching $10,000 in revenue because the entire company’s workflow is still manual and the marketing technology stack and processes are not built on a scalable basis. In this year, k's annual revenue was approximately 10,000 US dollars. The biggest topic discussed at every plenary meeting at K this year was almost always about automation. Automation is the foundation for startups to achieve rapid and scalable growth.



kThe free trial took off only after the automation system went online. The picture below shows a panoramic view of the system currently being used by the k marketing team. Pillar 4: Most startups have limited budgets. What should they do if they want to stand out in today’s highly competitive market and compete with large companies and well-known brands? How to maximize benefits with a limited budget? The k marketing team chose to be bold. As an innovative product, K has a grand vision to create a bold brand that is also consistent with its values ​​​​and corporate culture.