How does the Google Ads auction work?

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To truly trust Google Ads, it's important to understand how Google Ads works. Consumers will see why they see certain ads in search results, and advertisers will understand why it's important to keep their account active.

1. Advertisers create ads using relevant keywords
The Google Ads auction works on the principle that italy phone number data advertisers bid on keywords. For example, if you specialize in selling e-bikes, you could create an ad that targets a group of similar keywords, such as women's trekking e-bikes, men's mountain e-bikes, or city e-bikes for seniors, and so on. You then specify the highest amount you are willing to pay for a click on that ad. The ads and their associated keywords make up an advertiser group for the Google Ads auction.

2. Internet users search on Google
When an internet user types a keyword into Google that is relevant to your business, they will see your ad. Sometimes the query may be an exact match to the keyword you have listed in your ad, other times the word may be relevant.

3. Google searches for matches
Google searches the aforementioned group of advertisers to see if any advertisers are offering a cost-per-click for a keyword relevant to the query entered by the internet user in the search result.

There are usually three different match types you can choose for your keywords. A simple example is a query for women's electric bike. Google might consider keywords like women's trekking electric bike, women's mountain electric bike, women's city electric bike. Another important criterion for showing ads is the user's location.