For 2017, 1 in 2 consumers will take advantage of Black Friday
Posted: Wed Feb 19, 2025 10:07 am
One of the most important dates of the year is coming soon: Black Friday . With it, one of the pre-Christmas shopping races in Spain begins. According to a study carried out by American Express, the “Barometer of trends in Christmas shopping”, 1 in 2 consumers (that is, 54% of the consumers surveyed) will make a purchase for Black Friday thanks to the promotions that the brands will offer.
For 2017, these purchases are equivalent to 33% of the Christmas spending planned by qatar telegram data families, where 58% will spend it on technology, 43% on fashion and accessories and 36% on cultural products such as music and books.
Black Friday has been well established in Spain for years thanks to e-commerce. Sales are not exclusively online, as shown by the survey, in which 52% admit that they will take advantage of the offers in physical stores, 58% will place their orders online (stores that also have a physical store) and 50% will go to purely online retailers.
If we look at the age groups, consumers are mainly young, generation Z (62% of respondents), that is, those born between 1995 and 2009, and millennials (56%). We have also found that people between 38 and 50 years old will also make some purchases on Black Friday, as well as 41% of respondents over 50 years old.
For 2017, these purchases are equivalent to 33% of the Christmas spending planned by qatar telegram data families, where 58% will spend it on technology, 43% on fashion and accessories and 36% on cultural products such as music and books.
Black Friday has been well established in Spain for years thanks to e-commerce. Sales are not exclusively online, as shown by the survey, in which 52% admit that they will take advantage of the offers in physical stores, 58% will place their orders online (stores that also have a physical store) and 50% will go to purely online retailers.
If we look at the age groups, consumers are mainly young, generation Z (62% of respondents), that is, those born between 1995 and 2009, and millennials (56%). We have also found that people between 38 and 50 years old will also make some purchases on Black Friday, as well as 41% of respondents over 50 years old.