Artificial Intelligence and Automation

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The rise of artificial intelligence in many areas, including text and multimedia, is incredibly rapid. As we have written in our LinkedIn posts , it is better to embrace and use artificial intelligence as an assistant than to fear that it will replace us.

And it’s not just ChatGPT that can help you with your marketing activities. Artificial intelligence includes machine learning, natural language processing, large language models, deep learning, etc. These technologies are cambodia phone number data revolutionizing the way companies work with data. For example, LLM allows you to “chat” with data using normal language. Thanks to this, marketing teams can search for information and insights much faster.

How are you doing with artificial intelligence?

2. Video marketing
The video format has gone from being an additional activity to a dominant marketing strategy . Today's social media is based on videos, which can tell a story much better than other media. Whether you use it to introduce a product, give a virtual tour, give a review or as a funny video - you can build a relationship with a customer much faster than with texts, posters or photos. Of course, not every video has the potential to attract attention.

What's unique is the ability to combine video marketing with social media . Simply share your videos in the form of a link or QR code.

3. Mass customization
Personalisation at scale is the use of data, such as purchase history or survey responses, to reach as many customers as possible across multiple channels, while having each message personalized to the individual customer . Of course, this is not possible without data analytics, artificial intelligence tools and automation.

4. Ethical and sustainable marketing
The need to demonstrate that your company is ethical and sustainable is growing across all industries. For many customers, this is a very important aspect when choosing a supplier or product.

And what is the difference between ethics and sustainability? The former involves being fair and honest in your communication with customers, the latter is mainly about reducing your impact on the environment. Both require transparency, including in marketing. You need to clearly communicate to your customers what you are doing to make your business ethical, sustainable, or both. You can do this in many different ways – for example, creating infographics on how you reduce the carbon footprint of your products; introducing fair-trade brands that you sell, etc.

5. Account-based Marketing
We wrote about ABM or key account marketing years ago on our blog. Now this trend is coming back to the limelight. What is it? ABM consists of carefully selecting specific key customers with specific characteristics. The purpose is to select segments that represent the greatest added value for your business. There are many online tools that you can use for this purpose.

6. Influencers in B2B
The word influencer is certainly familiar to everyone and we hear it all too often – especially in connection with social networks and B2C marketing. However, influencers are also moving into B2B. In this segment, however, things look a little different – ​​experts can collaborate with brands and increase the credibility of products and services. And for us, we would perhaps describe them more as brand ambassadors .

7. Data-driven marketing
Data-driven decision-making is the foundation of modern marketing. You can get relevant data from customer feedback, web analytics, social media, and sales data, for example. The result is better targeting of marketing campaigns .

8. Security and data protection
Because so much is being done with data, more and more companies want to be sure that their data is safe . In addition to cybersecurity, the protection of personal data is also a focus. Regular training of employees on this topic is therefore essential today.

Don't forget to let customers know that you care about data security, using encryption, secure networks, firewalls, and regular system updates.

9. Voice search
A pretty exciting new way people are finding information is voice search. Users are often searching for local businesses, products, or services using their voice. You can use this to optimize your business descriptions on Google, for example. Also focus on mobile -friendly websites , SEO, and well-structured data.