Committed to significantly
Posted: Wed Feb 19, 2025 9:31 am
"We had won, but it was only just beginning! We already had an 8% budget reduction ," explained its boss Gilles Marchand to France Télévisions executives this week in Paris. And above all, the SSR, which employs 6,000 people, had to better respond to new public habits, new Internet competitors, and the digital revolution. "A revolution that is sociological, not technological ," he recalls.
The Swiss group has therefore rebalancing its broadcast and digital activities .
From this episode which deeply marked the group, Gilles Marchand learned 4 lessons.
The emergence of new and very unlikely political jordan cell phone number list alliances. In particular populist conservatives with young libertarians having a common enemy. the institutions. A disparate bloc, very difficult to confront. " Be vigilant !"
Counter-intuitively, the strong support of young people for public service . The age group that has most supported public broadcasting? 18-25 year olds! They adhere to its values around culture, music, cinema. " What we represent is greater than what we do."
The need to have a direct dialogue with society . And not via different stakeholders, such as political parties, associations, etc.
The big demand for public/private partnerships . “ You need others to fight for you too .”
The Swiss group has therefore rebalancing its broadcast and digital activities .
From this episode which deeply marked the group, Gilles Marchand learned 4 lessons.
The emergence of new and very unlikely political jordan cell phone number list alliances. In particular populist conservatives with young libertarians having a common enemy. the institutions. A disparate bloc, very difficult to confront. " Be vigilant !"
Counter-intuitively, the strong support of young people for public service . The age group that has most supported public broadcasting? 18-25 year olds! They adhere to its values around culture, music, cinema. " What we represent is greater than what we do."
The need to have a direct dialogue with society . And not via different stakeholders, such as political parties, associations, etc.
The big demand for public/private partnerships . “ You need others to fight for you too .”