Avoiding fake influencers. 3 important criteria to take into account
Posted: Wed Feb 19, 2025 8:52 am
First, they are bad investments. (Cf. Dove)
Their audience will probably not buy any product from you, since their audience does not exist.
Second, they project a bad image of your brand. You lose credibility with your customers. The customers or prospects you want to reach via social networks are often very well informed. They do not want to be associated with these fake influencers. In addition, this reveals a lack of investment or attention from the brand in the selection of its partners. Finally, you will also lose credibility with other (real) influencers who will be less likely to work with you.
Pay attention to the ratio of "intriguing" subscribers to subscriptions.
Rare are the people who follow more than 1000 people. People estonia cell phone number list who follow more than 1000 people are usually bot users. Bots are configured to subscribe to the channel to hundreds of accounts per day, in the hope that they will subscribe in return. The notoriety of these accounts has been artificially generated. Their engagement rate is often very low.
Measure the engagement of the latest posts.
The average engagement on Instagram is 3%. Below this figure, you will not get good results whatever your objective (sales or notoriety). The best have a ratio >8%. YouTubers for example. Finally, micro-influencers often have the highest engagement rates. They can go up to more than 20%.
Their audience will probably not buy any product from you, since their audience does not exist.
Second, they project a bad image of your brand. You lose credibility with your customers. The customers or prospects you want to reach via social networks are often very well informed. They do not want to be associated with these fake influencers. In addition, this reveals a lack of investment or attention from the brand in the selection of its partners. Finally, you will also lose credibility with other (real) influencers who will be less likely to work with you.
Pay attention to the ratio of "intriguing" subscribers to subscriptions.
Rare are the people who follow more than 1000 people. People estonia cell phone number list who follow more than 1000 people are usually bot users. Bots are configured to subscribe to the channel to hundreds of accounts per day, in the hope that they will subscribe in return. The notoriety of these accounts has been artificially generated. Their engagement rate is often very low.
Measure the engagement of the latest posts.
The average engagement on Instagram is 3%. Below this figure, you will not get good results whatever your objective (sales or notoriety). The best have a ratio >8%. YouTubers for example. Finally, micro-influencers often have the highest engagement rates. They can go up to more than 20%.