Things to be careful about when upselling and cross-selling
Posted: Mon Dec 23, 2024 10:43 am
So what about cross-selling? For example, when a customer comes to a shoe store to buy leather shoes, they may recommend maintenance products such as cleaners, brushes, and shoe cream. This type of sales is a typical example of cross-selling.
Amazon
This is also common in online shops. For example, Amazon displays number book oman recommended products based on past purchase history and browsing history. Displaying other products under the product you are considering, such as "Products often purchased together" or "People who viewed this product also viewed these products," is another cross-selling technique that encourages combined purchases.
In the case of automobiles, recommending a car navigation system would be an example of cross-selling.
So what do you think? As you can see, even if you don't know the terminology, there are many businesses that make full use of upselling and cross-selling.
Techniques like upselling and cross-selling are attractive to companies when they are having difficulty attracting a large number of potential customers. However, while there are great benefits for the seller, they can also be perceived as pushy by the customer, so care should be taken when using them. There have been reports of cases where customers have been persuaded to make upselling and cross-selling deals through clever wording without fully understanding the terms of the deal, such as over the phone, and there are also plans to strengthen regulations on upselling and cross-selling in telephone sales.
Amazon
This is also common in online shops. For example, Amazon displays number book oman recommended products based on past purchase history and browsing history. Displaying other products under the product you are considering, such as "Products often purchased together" or "People who viewed this product also viewed these products," is another cross-selling technique that encourages combined purchases.
In the case of automobiles, recommending a car navigation system would be an example of cross-selling.
So what do you think? As you can see, even if you don't know the terminology, there are many businesses that make full use of upselling and cross-selling.
Techniques like upselling and cross-selling are attractive to companies when they are having difficulty attracting a large number of potential customers. However, while there are great benefits for the seller, they can also be perceived as pushy by the customer, so care should be taken when using them. There have been reports of cases where customers have been persuaded to make upselling and cross-selling deals through clever wording without fully understanding the terms of the deal, such as over the phone, and there are also plans to strengthen regulations on upselling and cross-selling in telephone sales.