New website for Caçations: find your Christmas log
Posted: Wed Feb 19, 2025 8:40 am
The cold weather has arrived and although it is still far away, the Christmas holidays are getting closer and closer. Christmas is a time of magic and family, and a time to let the imagination of adults and children run wild.
For this Christmas, Lleure dos mil, the company specialising in family leisure and educational activities, has come up with Caçations . The idea is to go out into the countryside with the children and look for (and find) a Christmas log that the friends of Ocio dos mil must hide in a secret place and that contains a very special message. They offer two types of places to hide the Christmas log: in the middle of the forests of Bages, or among the vineyards of Penedès.
To promote this experience, the promoters have commissioned us to design the web and program a special page for the Caçations within the Lleure dos mil website. On this website, the experience is presented in an entertaining way, through a logo of the campaign (in the corporate line of ocio dos mil), images of the experience, as well as an iconographic game so that the brazil telegram data visitor quickly understands how the caçations work. The web design that we have applied is very corporate, with a graphic line already marked for the client, and at the same time very familiar and fun, with bright colors and handwritten typography. The motifs that it incorporates denote nature, family and tradition, with pastel colors, familiar and modern at the same time.
The website includes a reservation form for the service, where users can leave their details, indicate their preferences, and even write a personalized message that the children will see when they find the Christmas log.
You can access this study at this link: Website Logo Placement for Maximum Brand Recall .
On the right it is neither modern nor original
By the way, a very interesting point from the Nielsen Norman Group study was that it found that users did not perceive websites with the logo on the right as more original or different. So the classic hypothesis that the logo placed in the upper center of the website is more original and highlights the brand more, we can certify that it is false. So we should always place the logo on the top left of the website.
One of the few sectors that consistently break this rule are the websites of traditional media outlets such as newspapers, which tend to evoke their classic headlines, as is the case with the El País website.
logo the country
Of course, you only need to visit, for example, The Guardian's website to see the error in the placement of its logo in the header of its website and how difficult it is to find it.
The Guardian website design
The logo must be omnipresent
The logo must be placed on all pages of the website and it must be visible at all times . To do this, there are various techniques such as blocking the header of the website, making the logo not move even from one position to another. Technically, we call this a sticky header . Less effective options are placing the logo in the footer of the website in a single color.
For this Christmas, Lleure dos mil, the company specialising in family leisure and educational activities, has come up with Caçations . The idea is to go out into the countryside with the children and look for (and find) a Christmas log that the friends of Ocio dos mil must hide in a secret place and that contains a very special message. They offer two types of places to hide the Christmas log: in the middle of the forests of Bages, or among the vineyards of Penedès.
To promote this experience, the promoters have commissioned us to design the web and program a special page for the Caçations within the Lleure dos mil website. On this website, the experience is presented in an entertaining way, through a logo of the campaign (in the corporate line of ocio dos mil), images of the experience, as well as an iconographic game so that the brazil telegram data visitor quickly understands how the caçations work. The web design that we have applied is very corporate, with a graphic line already marked for the client, and at the same time very familiar and fun, with bright colors and handwritten typography. The motifs that it incorporates denote nature, family and tradition, with pastel colors, familiar and modern at the same time.
The website includes a reservation form for the service, where users can leave their details, indicate their preferences, and even write a personalized message that the children will see when they find the Christmas log.
You can access this study at this link: Website Logo Placement for Maximum Brand Recall .
On the right it is neither modern nor original
By the way, a very interesting point from the Nielsen Norman Group study was that it found that users did not perceive websites with the logo on the right as more original or different. So the classic hypothesis that the logo placed in the upper center of the website is more original and highlights the brand more, we can certify that it is false. So we should always place the logo on the top left of the website.
One of the few sectors that consistently break this rule are the websites of traditional media outlets such as newspapers, which tend to evoke their classic headlines, as is the case with the El País website.
logo the country
Of course, you only need to visit, for example, The Guardian's website to see the error in the placement of its logo in the header of its website and how difficult it is to find it.
The Guardian website design
The logo must be omnipresent
The logo must be placed on all pages of the website and it must be visible at all times . To do this, there are various techniques such as blocking the header of the website, making the logo not move even from one position to another. Technically, we call this a sticky header . Less effective options are placing the logo in the footer of the website in a single color.