“By watching a live video vertically on my smartphone in full screen, I am in the same relationship as the one I can have with a person with whom I am chatting on video,” says Edouard Braud.
Interactive live is the ideal lockdown format for getting czech republic cell phone number list closer to your audience. During a live broadcast, journalists encourage interactions with Internet users. Agathe Lecaron, Marie Perarnau and Benjamin Muller from “La Maison des maternelles” (France 5) offer to answer parents' questions on Facebook Live and invite them to participate directly on video, several times a week.
"The content that works best is that which has this dimension of exchange between the transmitter and the receiver" comments Edouard Braud.
And for good reason, the reach of content on Facebook Live is directly linked to the quantity of interactions generated.