Owned Media

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Owned media is media that is owned by a company. It disseminates information and appeal of the company through corporate websites, blogs, recruitment sites, etc.

Since you can freely create and publish content in-house, you can post information that will allow people to understand your company better, such as your company philosophy, corporate culture, and the image of your employees. By increasing engagement with job seekers and fostering empathy, you will be able to recruit people who are a better fit for your company.

4-2. Paid Media
Paid media is media where you pay to advertise. This includes job media where you pay for posting or clicks, such as sponsored job postings on Wantedly and Indeed. In a broader sense, it also includes Google ads and SNS ads.

Since it is possible to deliver ads to a specific target demographic, you can efficiently approach the talent you are looking for. This is effective for strengthening recruitment activities and encouraging applications for specific positions.

4-3. Social Networking
This is a method of disseminating company information using social uk whatsapp number data media such as Facebook, X and Instagram.

A feature of SNS is its high ability to spread information. Employees and related parties can spread information, which can reach more people and is effective for raising awareness of a company and branding.

4-4. Job information sites
This is a method of posting job information on employment information sites such as Rikunabi and Mynavi. By posting on a site that many job seekers use, you can efficiently approach the talent you are looking for.

In addition to the information posted, company rankings and word-of-mouth information on the site are also taken into consideration, so activities to increase a company's appeal are also important.

5. Three points for successful recruitment PR
There are a few points you need to keep in mind in order to make your recruitment PR successful. By keeping in mind the points we will introduce below, you can carry out more effective recruitment PR.

5-1. Clarify your purpose and the people you want to attract
It is important to clarify the purpose of your recruitment PR and to specifically define the type of talent you want to acquire. If your purpose remains unclear, you will not be able to disseminate information effectively.

By clarifying your recruitment targets, you will be able to select effective messages and appropriate media that will resonate with your target audience, leading to more efficient recruitment activities.