Key campaign performance metrics for consideration
Posted: Wed Feb 19, 2025 5:23 am
Advertisers focus on consideration to find buyers who may be interested in their products based on their viewing and purchasing signals on Amazon. In short, the goal of consideration is to create new, short-term demand for the advertiser’s products on Amazon.
A click is the number of times shoppers clicked on an ad.
If you have a lot of clicks, your ads are generating iceland telegram data interest. You need to look at your conversion rate to see what percentage of clicks result in a purchase. If you have few clicks, you can analyze your report by keywords.
Similarly, click-through rate (CTR) is a ratio of how often shoppers click on your ad when it is displayed. Click-through rate (CTR) is provided for each campaign and keyword.
Product Detail Page Views (DPV) is the number of times shoppers visited your product detail page. These views don't always equal clicks, as your audience may click on your ad and then view multiple product detail pages.
For example, an audience might click on a featured product in an ad and visit that product's details page. From there, they might find a different product's details page through your brand store or another search query, which will increase views of the details page without clicking on the ad.
A click is the number of times shoppers clicked on an ad.
If you have a lot of clicks, your ads are generating iceland telegram data interest. You need to look at your conversion rate to see what percentage of clicks result in a purchase. If you have few clicks, you can analyze your report by keywords.
Similarly, click-through rate (CTR) is a ratio of how often shoppers click on your ad when it is displayed. Click-through rate (CTR) is provided for each campaign and keyword.
Product Detail Page Views (DPV) is the number of times shoppers visited your product detail page. These views don't always equal clicks, as your audience may click on your ad and then view multiple product detail pages.
For example, an audience might click on a featured product in an ad and visit that product's details page. From there, they might find a different product's details page through your brand store or another search query, which will increase views of the details page without clicking on the ad.