Influencer marketing basics and strategy planning
Posted: Wed Feb 19, 2025 4:45 am
When learning how to effectively use influencer marketing, it is important to first understand the basics and develop a strategy. Here, we will explain in detail the path to success, from the definition of influencer marketing, to setting goals and formulating KPIs, selecting a target audience, and choosing the appropriate platform. By understanding and putting these elements into practice, you will be able to develop effective strategies to achieve various goals, such as increasing brand awareness and sales.
1-1. What is influencer marketing? Definition and role
Influencer marketing is a marketing method that uses influential people spain whatsapp number data on social media to promote products and services. Compared to traditional advertising, it allows for highly relatable PR from the consumer's perspective, and is effective in promoting corporate brand recognition and promoting purchases. The market size is expected to reach 61.5 billion yen in 2022 and grow to 130.2 billion yen in 2027. The characteristics of this marketing method are its ease of targeting, low advertising smell, and ease of measuring effectiveness. In addition, its flexibility in being able to be used both online and offline is also attractive. The key to success is to set clear goals and select the right influencer. However, it is also important to prepare for the risk of a backlash and to communicate closely with influencers. By keeping these elements in mind, it is possible to implement effective influencer marketing.
1-2. How to set clear objectives and KPIs
To succeed in influencer marketing, it is essential to set clear objectives and develop KPIs. The objectives are diverse, including "raising awareness," "increasing interest," "increasing potential customers," "promoting purchases," and "creating buzz and branding." Set appropriate KPIs for each objective. For example, if you want to gain awareness, the number of impressions and the number of reaches are important, and if you want to promote purchases, the number of purchases and sales amount are important. To measure the achievement of KPIs, use the analysis tools of each SNS, Google Analytics, social listening tools, etc. It is also important to analyze the effects and use them for the next measures. Consider using micro-influencers. They have a high engagement rate and are effective in reaching specific targets. The most effective way to use influencer marketing is to develop a strategy based on the objectives and KPIs. It may be a good idea to consult an expert.
1-1. What is influencer marketing? Definition and role
Influencer marketing is a marketing method that uses influential people spain whatsapp number data on social media to promote products and services. Compared to traditional advertising, it allows for highly relatable PR from the consumer's perspective, and is effective in promoting corporate brand recognition and promoting purchases. The market size is expected to reach 61.5 billion yen in 2022 and grow to 130.2 billion yen in 2027. The characteristics of this marketing method are its ease of targeting, low advertising smell, and ease of measuring effectiveness. In addition, its flexibility in being able to be used both online and offline is also attractive. The key to success is to set clear goals and select the right influencer. However, it is also important to prepare for the risk of a backlash and to communicate closely with influencers. By keeping these elements in mind, it is possible to implement effective influencer marketing.
1-2. How to set clear objectives and KPIs
To succeed in influencer marketing, it is essential to set clear objectives and develop KPIs. The objectives are diverse, including "raising awareness," "increasing interest," "increasing potential customers," "promoting purchases," and "creating buzz and branding." Set appropriate KPIs for each objective. For example, if you want to gain awareness, the number of impressions and the number of reaches are important, and if you want to promote purchases, the number of purchases and sales amount are important. To measure the achievement of KPIs, use the analysis tools of each SNS, Google Analytics, social listening tools, etc. It is also important to analyze the effects and use them for the next measures. Consider using micro-influencers. They have a high engagement rate and are effective in reaching specific targets. The most effective way to use influencer marketing is to develop a strategy based on the objectives and KPIs. It may be a good idea to consult an expert.