Appeal centered on employee growth stories
Posted: Wed Feb 19, 2025 4:32 am
Mercari's recruitment branding case is an excellent example of effectively promoting "work satisfaction." The company disseminates information mainly about employee growth stories through its owned media, "Mercan." The feature of this media is that it distributes articles that focus on "working people" rather than introducing services or businesses. By proactively publishing specific stories of employees' growth and information that shows the transparency of the organization, Mercari prevents mismatches after joining the company and fosters admiration for senior employees. This strategy has allowed Mercari to attract many high-quality applicants, leading to successful recruitment. In addition, employees from various departments participate in the owned media management team, and the company has established a system that can promote "work satisfaction" from multiple perspectives. This case shows that powerful branding in new russia whatsapp number data graduate recruitment is possible by effectively communicating the growth of employees and the appeal of the organization.
item Contents
Recruitment branding techniques Management of owned media "mercan"
Main features Delivering articles focused on "working people"
Appealing points Employee growth stories and organizational transparency
effect Increasing the number of high-quality applicants and preventing mismatches after joining the company
Factors behind success Providing information from multiple perspectives and fostering admiration for senior employees
3-2. Case Study 2: Creating job satisfaction through unique work style reforms
One example of a successful recruitment branding that has created a sense of job satisfaction through its unique work style reform is the efforts of the Fukuoka Prefecture Disability Employment Support Center Ayumu. The organization is working to realize "equal pay for equal work" and aims to improve job satisfaction by pursuing flexible work styles that suit the circumstances of each employee. The distinctive feature of this initiative is that it adjusts working hours and work content according to individual circumstances and abilities, creating a workplace environment where employees can work long term. For example, it provides detailed support, such as shortened working hours for employees who are raising children and challenging work for employees who want to improve their skills. This flexible work style not only meets the diverse needs of employees, but also has the effect of maximizing each individual's potential. As a result, it leads to increased employee satisfaction and motivation, contributing to the revitalization of the entire organization. This attitude of "valuing each individual" is also a strength in recruiting new graduates, and it has attracted support from students looking for a workplace where they can utilize their individuality and abilities. By putting the "job satisfaction" realized through work style reform at the forefront, it has succeeded in unique recruitment branding.
item Contents
Recruitment branding techniques Management of owned media "mercan"
Main features Delivering articles focused on "working people"
Appealing points Employee growth stories and organizational transparency
effect Increasing the number of high-quality applicants and preventing mismatches after joining the company
Factors behind success Providing information from multiple perspectives and fostering admiration for senior employees
3-2. Case Study 2: Creating job satisfaction through unique work style reforms
One example of a successful recruitment branding that has created a sense of job satisfaction through its unique work style reform is the efforts of the Fukuoka Prefecture Disability Employment Support Center Ayumu. The organization is working to realize "equal pay for equal work" and aims to improve job satisfaction by pursuing flexible work styles that suit the circumstances of each employee. The distinctive feature of this initiative is that it adjusts working hours and work content according to individual circumstances and abilities, creating a workplace environment where employees can work long term. For example, it provides detailed support, such as shortened working hours for employees who are raising children and challenging work for employees who want to improve their skills. This flexible work style not only meets the diverse needs of employees, but also has the effect of maximizing each individual's potential. As a result, it leads to increased employee satisfaction and motivation, contributing to the revitalization of the entire organization. This attitude of "valuing each individual" is also a strength in recruiting new graduates, and it has attracted support from students looking for a workplace where they can utilize their individuality and abilities. By putting the "job satisfaction" realized through work style reform at the forefront, it has succeeded in unique recruitment branding.