Have you encountered any facapas in your practice?

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There were even facapas associated with the first online store for which I set up product advertising, which is how K2 began. At that time, I didn't understand all the features of online stores and product advertising. And advertising was generally ineffective in terms of sales.

Later, I analyzed the niche, industry, results and bahrain telegram data understood why. And the thing was that the online store sold high-tech, branded, fashionable clothes. For example, raincoats in which you can walk around the city, travel. They are membrane, breathable, do not float, with expensive accessories.

At that time, raincoats cost about two thousand hryvnias. That's a lot. And when a person searches Google to buy a raincoat, they are shown raincoats from "Epicenter" - these oilcloth ones for twenty hryvnias, some others. Back then, there weren't many such branded fashionable products in that industry.

Accordingly, our high-tech branded raincoat was simply lost among the cheap mass market. There were some clicks, impressions, but the advertising effectiveness was zero. Because for this type of business it was necessary (which they did successfully) to develop brand awareness, develop the brand, work with social networks.