The ROI on social media that is aimed at reaching and influencing customers I understand that this is a difficult matter. After all, more and more people buy based on recommendations from others. Can you assume that these purchases would not have been made without the use of social media? That relationship is not immediately clear, also because companies use a mix of media, so not just social. And which medium has which effect? When it comes to reputation, the direct relationship with social media is even more difficult to prove. Your reputation influences people to buy your product or not. A direct link between purchase and influencing reputation via social media is difficult to establish. Also difficult. What we do know is that you can run into major problems if you do not use social media. Who does not know the cases of companies such as Dell and United Airlines?
Social media: who can do without it in external communication?
I think it is better to declare this issue, which fits in with a development that is not yet russia phone number list fully mature, a non-discussion. Social media are gradually becoming mature. We no longer ask ourselves whether a company should be reachable by phone or website. So it is better to turn it around: who can afford to work without it? Finding the right mix and method is a matter of experimenting, experience and vision, just like with other media. And just like with traditional media: no guarantees.