Benefits of Rival Marketing Advertising
Posted: Tue Feb 18, 2025 8:54 am
What is rival marketing, a new strategy in web advertising?
There are three main benefits to using rival marketing to attract customers. We've already explained the first one, but it's a very important benefit so we'll explain it again.
① You can "take advantage" of your rival companies' ability to attract customers.
Rival marketing, as the name suggests, is a marketing technique that allows israel whatsapp you to borrow the customer attraction power of your rival companies. This is the biggest advantage, so even if your rival company has a high customer attraction power, you can use it to attract customers to your own company.
"Soft overcomes hard" is a basic idea in judo. It means fighting flexibly even against a strong opponent, and sometimes using the opponent's strength to win, which I think has something in common with rival marketing.
② You can efficiently approach hot leads with information
A hot lead is a lead (potential customer) who is hot, meaning that they already have a strong desire to buy. Rival marketing approaches people who have already become hot leads through the PR activities of rival companies, dramatically increasing the efficiency of your promotional activities.
The people you are dealing with are those who are interested in the "field" of products your company offers, but who don't know about your company yet. It's self-evident that this is much more efficient than finding potential customers from scratch.
There are three main benefits to using rival marketing to attract customers. We've already explained the first one, but it's a very important benefit so we'll explain it again.
① You can "take advantage" of your rival companies' ability to attract customers.
Rival marketing, as the name suggests, is a marketing technique that allows israel whatsapp you to borrow the customer attraction power of your rival companies. This is the biggest advantage, so even if your rival company has a high customer attraction power, you can use it to attract customers to your own company.
"Soft overcomes hard" is a basic idea in judo. It means fighting flexibly even against a strong opponent, and sometimes using the opponent's strength to win, which I think has something in common with rival marketing.
② You can efficiently approach hot leads with information
A hot lead is a lead (potential customer) who is hot, meaning that they already have a strong desire to buy. Rival marketing approaches people who have already become hot leads through the PR activities of rival companies, dramatically increasing the efficiency of your promotional activities.
The people you are dealing with are those who are interested in the "field" of products your company offers, but who don't know about your company yet. It's self-evident that this is much more efficient than finding potential customers from scratch.