When you’re searching for answers online

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Only natural that you want an answer from someone who’s experienced in their field, not someone who’s trying to cover as much as possible but isn’t an expert on any subject. Google understands this user behavior and rewards sites that demonstrate authority and competence in a particular field.

Last year's Google Content Update reaffirmed this, argentina telegram data and Google's guide emphasizes the importance of expert knowledge to create quality content.

In its recommendations, Google cites the advantages of sites that have a core focus and position themselves as widely recognized experts on a particular topic.

Screenshot of Google's Helpful Content Guidelines highlighting questions about expertise

But what does this mean and how can you use it in practice? Most often, it involves creating content that answers specific questions people have about a particular topic.

For example, our specialization at Juro is contract management . Our goal is to become the best source of truthful information on all matters related to this topic.

To achieve this goal, we have created hundreds of articles on the site with tips and recommendations — ranging from how to manage certain types of contracts to how companies can solve various contract management problems.