SEO Trends for 2024: Beyond AI
Posted: Tue Feb 18, 2025 6:24 am
This post offers a forward-looking look at emerging trends that could define the SEO landscape for 2024 and beyond. We like to do this post every year, although it hasn't always been possible. In 2023 we have seen how some things that we had already been pointing out have arrived or have been consolidated ( Helpful Content , EEAT ), but we certainly didn't foresee the powerful emergence of AI . So I sincerely think that these exercises are always good, but I hope I'm wrong or fall short because that's the greatness of SEO: constant change . I do see clearly that this year we are going to see a growing impact of artificial intelligence and in parallel aspects of the quality and reliability of content on the Internet. Let's go!
Growing Competition in the SERPs
In 2024, competition in SERPs (search engine results pages) will continue to intensify. This is due to several factors, including the increase in the amount of content published (supported by AI) and the continuous improvement in the quality of the content (or not). To stand out in this competitive environment, it is essential to adopt more advanced and targeted SEO strategies.
Recommended approaches and actions:
Optimizing for User Intent : Understanding and satisfying the intent behind search queries cyprus whatsapp data is crucial. This involves not only selecting relevant keywords, but also creating content that effectively addresses the user’s information, transactional, or navigational needs, and adapting to the type of snippets that appear for each case.
Deep Technical SEO : Technical website optimization, including loading speed, site structure, and mobile compatibility, will continue to be critical. Additionally, aspects such as URL structure, proper use of canonical tags , and sitemap optimization will be crucial and no longer within the reach of just anyone .
Content Quality and Authority : Content must be of high quality and authority. Always think about what that content will contribute to the Internet, otherwise it is not worth starting. Always support it with exhaustive research, citing reliable sources, and maintaining constant updates. Domain authority also plays an important role, which can be strengthened through effective link building strategies.
Optimizing for Voice Search – With the rise in the use of voice assistants, optimizing for voice search will be more important than ever. This includes focusing on longer-tail keywords and natural questions that users might ask.
Using Data and Predictive Analytics : Using advanced analytics tools to better understand user behavior and predict future and SEO trends in real-time can provide a significant competitive advantage. Interpreting and applying data strategically will be key.
Artificial Intelligence in SEO: Content Generation and Process Optimization
In 2024, Artificial Intelligence (AI) will play an even more significant role in SEO, impacting various areas such as content generation, process improvement and streamlining, and the impact on SEO tools and SERPs.
Some possible applications:
AI-Assisted Content Generation : AI has revolutionized content generation, allowing creators to produce quality copy at an unprecedented speed and scale. This technology helps create relevant, SEO-optimized content, and when used well, can tailor style and tone to different audiences. However, it’s crucial to maintain a balance between automatic generation and the human touch to ensure authenticity and meet search engine quality guidelines . Without AI, we will continue down the path of filling the Internet with shit.
Improving and Streamlining SEO Processes : AI is streamlining SEO processes, from keyword research to backlink analysis and on-page optimization. For example, AI-powered tools can identify keyword opportunities and suggest content improvements based on predictive and competitor analysis.
Impact on SEO Tools : New SEO tools based on or with AI components are improving in accuracy and analytical capabilities. They can offer deeper insights into market trends, user behavior, and changes in search engine algorithms, allowing SEO specialists to make more informed and strategic decisions. Some even already help us generate meta attributes or URLs in an optimized way.
Impact on SERPs : AI is not only transforming how web pages are optimized, but it is also influencing how search engines like Google rank and present results . With AI, search engines are getting better at understanding the intent behind queries and delivering more accurate and personalized results, which requires an SEO strategy more focused on meeting specific user needs and intent.
EEA and Topical Authority
In 2024, the importance of EEA (Expertise, Experience, Authoritativeness, and Trustworthiness) and Topical Authority in SEO will be more significant than ever. This will impact both content creation and technical aspects such as author pages and Schema tagging.
Please note:
EEAT (Expertise, Expertise, Authoritativeness, and Trustworthiness) – EEAT replaces EAT as a key factor in Google’s quality guidelines, placing a greater emphasis on the expertise of the content creator. Search engines are increasingly valuing content created by individuals or entities that demonstrate deep knowledge and relevant expertise in their field . This means that content should not only be informative and well-researched, it should be created by authors with verifiable credentials and expertise in the subject matter.
Topical Authority : Building topical authority means being recognized as a leading source of information on a specific topic. This is achieved through the creation of in-depth, relevant, and up-to-date content that fully covers a topic . Search engines favor sites that offer comprehensive coverage of a topic, demonstrating knowledge and depth . If you visit this blog you will see that it covers a lot of information in depth on SEO or web design topics. In the case of a post about cooking, the topic is so far outside of our field of knowledge that it should not rank.
Author Pages and Schema Markup : To support EEA and topical authority, it is crucial to have well-structured author pages that are appropriately tagged with Schema. This helps search engines understand who the author of the content is and assess their relevance and authority on the topic . Implementing data markup for authors and content can improve visibility in the SERPs and reinforce the perception of authority and trust.
Integrating EEAT into On-Page and Off-Page SEO : In addition to having quality content and qualified authors, it is important to integrate EEAT concepts into all facets of SEO, including on-page SEO ( content and site structure optimization ) and off-page SEO ( link building and social media presence ). Link building is no longer an option and not just anything will do anymore; we will need quality, authoritative and thematically related links .
Rich Snippets and Structured Data in 2024
In 2024, we will see a continued evolution in the use of Rich Snippets and structured data, with new types of markup recognized by Google and a re-evaluation of some existing ones. We have ended the year with new structured data for courses, accommodations or organizations, and that will continue to move forward. Planned work adapted to each project will be a differentiating factor. We will see:
New Structured Data Markups : Google, in its ongoing effort to improve the search experience, will likely introduce new types of structured data. These could be focused on specific sectors, such as health, education, or real-time events, to provide more detailed and relevant information directly in the SERPs. Adapting to these new markups will be crucial to improving the visibility and interactivity of content in search.
Growing Competition in the SERPs
In 2024, competition in SERPs (search engine results pages) will continue to intensify. This is due to several factors, including the increase in the amount of content published (supported by AI) and the continuous improvement in the quality of the content (or not). To stand out in this competitive environment, it is essential to adopt more advanced and targeted SEO strategies.
Recommended approaches and actions:
Optimizing for User Intent : Understanding and satisfying the intent behind search queries cyprus whatsapp data is crucial. This involves not only selecting relevant keywords, but also creating content that effectively addresses the user’s information, transactional, or navigational needs, and adapting to the type of snippets that appear for each case.
Deep Technical SEO : Technical website optimization, including loading speed, site structure, and mobile compatibility, will continue to be critical. Additionally, aspects such as URL structure, proper use of canonical tags , and sitemap optimization will be crucial and no longer within the reach of just anyone .
Content Quality and Authority : Content must be of high quality and authority. Always think about what that content will contribute to the Internet, otherwise it is not worth starting. Always support it with exhaustive research, citing reliable sources, and maintaining constant updates. Domain authority also plays an important role, which can be strengthened through effective link building strategies.
Optimizing for Voice Search – With the rise in the use of voice assistants, optimizing for voice search will be more important than ever. This includes focusing on longer-tail keywords and natural questions that users might ask.
Using Data and Predictive Analytics : Using advanced analytics tools to better understand user behavior and predict future and SEO trends in real-time can provide a significant competitive advantage. Interpreting and applying data strategically will be key.
Artificial Intelligence in SEO: Content Generation and Process Optimization
In 2024, Artificial Intelligence (AI) will play an even more significant role in SEO, impacting various areas such as content generation, process improvement and streamlining, and the impact on SEO tools and SERPs.
Some possible applications:
AI-Assisted Content Generation : AI has revolutionized content generation, allowing creators to produce quality copy at an unprecedented speed and scale. This technology helps create relevant, SEO-optimized content, and when used well, can tailor style and tone to different audiences. However, it’s crucial to maintain a balance between automatic generation and the human touch to ensure authenticity and meet search engine quality guidelines . Without AI, we will continue down the path of filling the Internet with shit.
Improving and Streamlining SEO Processes : AI is streamlining SEO processes, from keyword research to backlink analysis and on-page optimization. For example, AI-powered tools can identify keyword opportunities and suggest content improvements based on predictive and competitor analysis.
Impact on SEO Tools : New SEO tools based on or with AI components are improving in accuracy and analytical capabilities. They can offer deeper insights into market trends, user behavior, and changes in search engine algorithms, allowing SEO specialists to make more informed and strategic decisions. Some even already help us generate meta attributes or URLs in an optimized way.
Impact on SERPs : AI is not only transforming how web pages are optimized, but it is also influencing how search engines like Google rank and present results . With AI, search engines are getting better at understanding the intent behind queries and delivering more accurate and personalized results, which requires an SEO strategy more focused on meeting specific user needs and intent.
EEA and Topical Authority
In 2024, the importance of EEA (Expertise, Experience, Authoritativeness, and Trustworthiness) and Topical Authority in SEO will be more significant than ever. This will impact both content creation and technical aspects such as author pages and Schema tagging.
Please note:
EEAT (Expertise, Expertise, Authoritativeness, and Trustworthiness) – EEAT replaces EAT as a key factor in Google’s quality guidelines, placing a greater emphasis on the expertise of the content creator. Search engines are increasingly valuing content created by individuals or entities that demonstrate deep knowledge and relevant expertise in their field . This means that content should not only be informative and well-researched, it should be created by authors with verifiable credentials and expertise in the subject matter.
Topical Authority : Building topical authority means being recognized as a leading source of information on a specific topic. This is achieved through the creation of in-depth, relevant, and up-to-date content that fully covers a topic . Search engines favor sites that offer comprehensive coverage of a topic, demonstrating knowledge and depth . If you visit this blog you will see that it covers a lot of information in depth on SEO or web design topics. In the case of a post about cooking, the topic is so far outside of our field of knowledge that it should not rank.
Author Pages and Schema Markup : To support EEA and topical authority, it is crucial to have well-structured author pages that are appropriately tagged with Schema. This helps search engines understand who the author of the content is and assess their relevance and authority on the topic . Implementing data markup for authors and content can improve visibility in the SERPs and reinforce the perception of authority and trust.
Integrating EEAT into On-Page and Off-Page SEO : In addition to having quality content and qualified authors, it is important to integrate EEAT concepts into all facets of SEO, including on-page SEO ( content and site structure optimization ) and off-page SEO ( link building and social media presence ). Link building is no longer an option and not just anything will do anymore; we will need quality, authoritative and thematically related links .
Rich Snippets and Structured Data in 2024
In 2024, we will see a continued evolution in the use of Rich Snippets and structured data, with new types of markup recognized by Google and a re-evaluation of some existing ones. We have ended the year with new structured data for courses, accommodations or organizations, and that will continue to move forward. Planned work adapted to each project will be a differentiating factor. We will see:
New Structured Data Markups : Google, in its ongoing effort to improve the search experience, will likely introduce new types of structured data. These could be focused on specific sectors, such as health, education, or real-time events, to provide more detailed and relevant information directly in the SERPs. Adapting to these new markups will be crucial to improving the visibility and interactivity of content in search.