Unfamiliar with the possibilities of social media
Posted: Tue Feb 18, 2025 6:10 am
The benefits of social media: knowledge, acquaintances and money
Professionals mention very different personal benefits of using social media, with expanding the network ( acquaintances ) and information ( knowledge ) being the most important. In addition, some already realize leads and concrete assignments ( knaken and klusen) via social media. However, there is also a large group that has not experienced any benefits at all. They are still looking for the added value of the new media. Professionals mention the most important benefits for the organization in marketing and opportunities to build relationships with customers. In addition, an important benefit is sharing knowledge and experience with colleagues within the own organization.
“I am well informed about news and trends, get my work done faster, am known in my field (expertise).”
“Via Twitter I am regularly made aware of matters that are important to my work and which I often only came across later.”
“I have received a lot of new information through social media, mainly knowledge expansion for me, but also opportunities to increase brand awareness through discussions.”
Professionals themselves experience various problems when using social media in their work. An important problem is the unfamiliarity with the possibilities of social media. Also, the effective use of the new media requires an investment in time (and discipline) that is sometimes difficult. Furthermore, various professionals indicate that filtering useful information can be difficult.
The main concerns of professionals regarding the use of social media in their work are that too much time is spent on it and that it is at the expense of earning money. Also, relatively many professionals mention that social media is not yet taken seriously in the organization, both by colleagues and management.
Professionals see their own organization struggling. The main problem within pakistan phone number list organizations is that there is a lack of knowledge and experience, which means that the possibilities of social media are not yet realized.
Social media is hot!
The research 'Social media at work' shows that the stormy rise and great attention for social media is not random. Social media offer many opportunities for professionals and organizations to do their work differently. 'The 3K's' are important: more knowledge, acquaintances and money. This opportunity is recognized by almost everyone. However, it is still unclear how opportunities can be realized in daily practice. Even experienced professionals are still looking for the opportunities that social media offer.
Knowledge building becomes essential and determines the champion of the future
It is expected that many organizations will discover more and more in the coming years how social media can make an optimal contribution and strengthen the relationship with customers. Organizations can learn about social media by focusing on the experiences of others, sharing knowledge online, hiring experience and gaining experience themselves. Knowledge sharing, especially via social media, will only become more relevant. Change is the only constant; whoever knows how to deal with it smartly will be the winner of the future!
Professionals mention very different personal benefits of using social media, with expanding the network ( acquaintances ) and information ( knowledge ) being the most important. In addition, some already realize leads and concrete assignments ( knaken and klusen) via social media. However, there is also a large group that has not experienced any benefits at all. They are still looking for the added value of the new media. Professionals mention the most important benefits for the organization in marketing and opportunities to build relationships with customers. In addition, an important benefit is sharing knowledge and experience with colleagues within the own organization.
“I am well informed about news and trends, get my work done faster, am known in my field (expertise).”
“Via Twitter I am regularly made aware of matters that are important to my work and which I often only came across later.”
“I have received a lot of new information through social media, mainly knowledge expansion for me, but also opportunities to increase brand awareness through discussions.”
Professionals themselves experience various problems when using social media in their work. An important problem is the unfamiliarity with the possibilities of social media. Also, the effective use of the new media requires an investment in time (and discipline) that is sometimes difficult. Furthermore, various professionals indicate that filtering useful information can be difficult.
The main concerns of professionals regarding the use of social media in their work are that too much time is spent on it and that it is at the expense of earning money. Also, relatively many professionals mention that social media is not yet taken seriously in the organization, both by colleagues and management.
Professionals see their own organization struggling. The main problem within pakistan phone number list organizations is that there is a lack of knowledge and experience, which means that the possibilities of social media are not yet realized.
Social media is hot!
The research 'Social media at work' shows that the stormy rise and great attention for social media is not random. Social media offer many opportunities for professionals and organizations to do their work differently. 'The 3K's' are important: more knowledge, acquaintances and money. This opportunity is recognized by almost everyone. However, it is still unclear how opportunities can be realized in daily practice. Even experienced professionals are still looking for the opportunities that social media offer.
Knowledge building becomes essential and determines the champion of the future
It is expected that many organizations will discover more and more in the coming years how social media can make an optimal contribution and strengthen the relationship with customers. Organizations can learn about social media by focusing on the experiences of others, sharing knowledge online, hiring experience and gaining experience themselves. Knowledge sharing, especially via social media, will only become more relevant. Change is the only constant; whoever knows how to deal with it smartly will be the winner of the future!