Anatomy of a post for SEO in 2025
Posted: Tue Feb 18, 2025 6:05 am
This post aims to be a concise and simple guide as possible on all the components that a blog post should have in 2025, from two perspectives: seducing the user and at the same time Google . Therefore, you will see that in each section we will provide a series of tips on aspects that will be shown on the page, and a second section on how this should be transferred to the HTML code of the web page, and things that Google takes into account at the SEO positioning level .
Qualification
User: The title of a post should be clear, attractive and useful for Internet users. It is highly recommended not to just start writing crazy, because we have to do it for content planning, or because inspiration has come to us. From an SEO perspective, we must do keyword research, to see the intentions and search conventions of users on our topic. Once we have a list of keywords, the main keyword should be part of the title of the post, and as close to the beginning as possible.
Google/html: At the HTML level, each page must have an <h1> value, and it can only have one. For Google, in the h1 we present the most important part of that page, that is, what it is about. That is why the title of the post normally corresponds to the h1 of that page. In addition, we are going to send Google a Meta title . This attribute is going to be the title that Google shows in the chile whatsapp data search results, and it is essential for SEO. It can be the same title, or a variation with some complement or contextualization. At the code level, as you know, we are also going to generate a URL address. Here, the ideal, if your CMS allows you to edit it as you like, is that it is short, includes the main keyword, avoids strange characters and separates words with hyphens .
Brief description
User: A good post, like a good newspaper article, should have a good introduction. One or two sentences to give the reader an idea of what the article is going to cover and encourage them to read it.
Google/html: At the code level, we are going to send a meta description, which is the brief description for Google. It will help the crawler to contextualize, and very importantly: the meta description will normally be shown in Google results as well, so its main function is to draw attention and seduce the user as much as possible to encourage and increase the CTR compared to the competition, and that has a reward in long-term positioning. Think that in the end a Google result (a SERP ) is a board where we will normally see a minimum of 10 results on the same topic, and we must stand out among the other 9 (or 20 if we have text ads, local results, Google Shopping, images, video results, questions or other rich snippets).
Body
User: In the end, it is crucial that you have a good topic to develop, that it interests your audience, and that the ideas you are going to defend or present are intelligible, well written and organized. The length of the text should be what the topic requires. Whatever you can get. The longer the better, in principle yes, because we will have more options to position for more keywords and retain the user longer. But that only works if that extra line makes sense. Not one more line of fluff for SEO reasons. It is a waste of time and it impoverishes this world a little more. Enough.
Google/html: At the code level, it is very important that the things that the user wants by common sense are always tagged according to the Google, W3C and Schema standards . We will give some examples, but the list would be very long. The most notable ones:
Organize the content into headings, sections, and subsections. In HTML, this would be h1, h2, and so on up to h6. From the keyword study you did at the beginning, the most interesting ones should make up the h2 and the content of those blocks.
Qualification
User: The title of a post should be clear, attractive and useful for Internet users. It is highly recommended not to just start writing crazy, because we have to do it for content planning, or because inspiration has come to us. From an SEO perspective, we must do keyword research, to see the intentions and search conventions of users on our topic. Once we have a list of keywords, the main keyword should be part of the title of the post, and as close to the beginning as possible.
Google/html: At the HTML level, each page must have an <h1> value, and it can only have one. For Google, in the h1 we present the most important part of that page, that is, what it is about. That is why the title of the post normally corresponds to the h1 of that page. In addition, we are going to send Google a Meta title . This attribute is going to be the title that Google shows in the chile whatsapp data search results, and it is essential for SEO. It can be the same title, or a variation with some complement or contextualization. At the code level, as you know, we are also going to generate a URL address. Here, the ideal, if your CMS allows you to edit it as you like, is that it is short, includes the main keyword, avoids strange characters and separates words with hyphens .
Brief description
User: A good post, like a good newspaper article, should have a good introduction. One or two sentences to give the reader an idea of what the article is going to cover and encourage them to read it.
Google/html: At the code level, we are going to send a meta description, which is the brief description for Google. It will help the crawler to contextualize, and very importantly: the meta description will normally be shown in Google results as well, so its main function is to draw attention and seduce the user as much as possible to encourage and increase the CTR compared to the competition, and that has a reward in long-term positioning. Think that in the end a Google result (a SERP ) is a board where we will normally see a minimum of 10 results on the same topic, and we must stand out among the other 9 (or 20 if we have text ads, local results, Google Shopping, images, video results, questions or other rich snippets).
Body
User: In the end, it is crucial that you have a good topic to develop, that it interests your audience, and that the ideas you are going to defend or present are intelligible, well written and organized. The length of the text should be what the topic requires. Whatever you can get. The longer the better, in principle yes, because we will have more options to position for more keywords and retain the user longer. But that only works if that extra line makes sense. Not one more line of fluff for SEO reasons. It is a waste of time and it impoverishes this world a little more. Enough.
Google/html: At the code level, it is very important that the things that the user wants by common sense are always tagged according to the Google, W3C and Schema standards . We will give some examples, but the list would be very long. The most notable ones:
Organize the content into headings, sections, and subsections. In HTML, this would be h1, h2, and so on up to h6. From the keyword study you did at the beginning, the most interesting ones should make up the h2 and the content of those blocks.