Social media is not about money, it's about value
joris_van_heukelomJoris van Heukelom (photo) emphasizes that social media is not directly about making money, but about offering value via the internet. He cites examples outside the corporate world (such as Lisa who got the investment for her laptop online). He suspects that these Lisas quickly earn more than the juniors or mediors at large companies and tells the audience that they should think and work much more like the Lisas of this world. “What such sole traders do is also offering value, in the corporate world we are fairly blind to that.”
Van Heukelom also talks about the well-known cases of people who have macedonia phone number list problems with the service of a company (such as KLM) and are suddenly helped quickly via Twitter. "Apparently the person who checks the Twitter feeds is much more empowered than the employees behind the counter."
Van Heukelom approaches the continuously changing nature of social media. “Strategists who say they know how things work? Don’t believe them!” The world will look different tomorrow than it does now. Look at the people who achieve great things online and learn from them what works. Learn from your failures and expect to experience failures as well. Therefore, make sure you have enough young people in your company who dare and tackle things themselves, instead of too many forty-somethings who say they know how things work. Try out a lot of things and keep the costs low. Immerse yourself in your product and pay a lot of attention to your product development before you start marketing.