Digital strategies
If you run an e-commerce site, you know that one of the keys to success is the ability to create a consistent, personalized and timely dialogue with your customers . We asked dozens of store managers what would be the “magic feature they would like,” one of those provocative questions like: if you could have a “magic” feature at the touch of a button, what would it be? Among the most cambodia cell phone number list popular answers we received was this one: “ CREATE A DEDICATED PERSONAL SHOPPER FOR EACH USER .” In fact, it may seem like a somewhat trivial answer, but in the end, since many of the respondents had answered something similar, we asked ourselves.
What exactly does a "Personal Shopper" do?
A good personal shopper is the figure that in many retail chains, we find available to "VIP" customers (but not only). This shopping pro, when a customer enters the store:
1) It remembers the customer's name, tastes , size, preferences, recent purchases.
2) Use past experience Other customers have associated this product with ...
3) Use recommended associations, products to promote.
4) Since you are a loyal customer, we offer you a day at 60% off.
5) Accompany the customer to the checkout To avoid surprises or doubts, combining it only with payment. Of course, in this case, the synthesis is perhaps extreme and does not honor the daily work that personal shoppers do, but it is a reflection that wants to lead us to the center of the problem and therefore: What does the customer expect from a modern e-commerce? "; This is the question that brands ask themselves every day. The answer comes from a recent research conducted by SearchEngineWatch where it is abundantly clear that data ( or Big Data, whatever you want to call it ) is at the heart of a revolution that will change digital communication in the coming years.