Marketing Automation
It happens very often, in the context of any type of business, that marketing and sales focus only on acquiring new customers, without often paying the necessary attention to retaining existing ones. Focusing on recovering customers, or registered users, who have not interacted with us for a few months is a particularly interesting activity for three reasons:
allows us to increase customer lifetime value
This is an activity with an extremely limited cost .
It can be easily automated, so it does not require any special organizational effort.
At-risk users: who are they?
The at-risk user segment is made up of those who, for an extended period sweden cell phone number list of time – which will obviously differ depending on our type of business – do not interact with our site or our commercial communications.
At-risk users are therefore those who have purchased from us in the past or who have simply registered on our site and then become inactive. These are people who have already shown interest in our products or services and who therefore have a very good chance of purchasing from us.
It will therefore be necessary to work first of all to measure the importance of this segment and to be able to reduce it as much as possible. The recovery of these customers is often not difficult but requires rapid intervention, otherwise these users will move over time to even less active segments, until they are considered lost.