AI and real-time personalization: the value of a data-driven strategy
Posted: Tue Feb 18, 2025 4:08 am
But is all this really possible?
Thanks to advanced marketing personalization platforms, not only do we have the ability to recognize users – understanding, for example, whether they are new anonymous users to convince during a first purchase or our VIP customers to pamper – but we can always show them in real time the products, content or messages that are likely to interest them the most .
All of this can be integrated into your website today, without the need for demanding technical intervention or excessive investment.
This, which may seem like a dream, is now really possible under certain conditions:
Being able to recognize and segment your users, by profiling them
Be able to automatically and dynamically personalize your website
If you want to know more about user profiling, you can find a series of articles about it on our blog:
Do anonymous users really exist? 3 examples of effective profiling
Tips and strategies for effective profiling
User profiling: anonymous users, registered users and customers
In the next articles, we will discover together how the personalization of the different elements of your website can play a fundamental role in improving your results in the short and long term, making your online business more profitable and sustainable.
Share
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Marketing AutomationMarketing Automation PillsNews and EventsObservatory and ResearchBlendee PlatformUser profilingAdvertisementE-commerce strategiesDigital strategiesMarket trendsPrivacy and data governance
Thanks to advanced marketing personalization platforms, not only do we have the ability to recognize users – understanding, for example, whether they are new anonymous users to convince during a first purchase or our VIP customers to pamper – but we can always show them in real time the products, content or messages that are likely to interest them the most .
All of this can be integrated into your website today, without the need for demanding technical intervention or excessive investment.
This, which may seem like a dream, is now really possible under certain conditions:
Being able to recognize and segment your users, by profiling them
Be able to automatically and dynamically personalize your website
If you want to know more about user profiling, you can find a series of articles about it on our blog:
Do anonymous users really exist? 3 examples of effective profiling
Tips and strategies for effective profiling
User profiling: anonymous users, registered users and customers
In the next articles, we will discover together how the personalization of the different elements of your website can play a fundamental role in improving your results in the short and long term, making your online business more profitable and sustainable.
Share
YOU MAY ALSO BE INTERESTED IN
AI and customer churn: turning risk into opportunity
Digital strategies
Marketing Automation
Zero-Party Data: Know and Personalize in a Cookieless World
User profiling
Research
LATEST ARTICLES
Gli 8 principali vantaggi delle piattaforme di ati dei clienti per una strategia data driven
E-commerce strategies
Now add a CDP Marketing Automation to improve the ghana cell phone number list technological stack of the Marketing team
E-commerce strategies
The role of artificial intelligence in personalized advertising
User profiling
How Artificial Intelligence Improves E-Commerce Checkout Conversion Rates
E-commerce strategies
Strategies and Best Practices for Product Recommendations: How to Improve Your E-Commerce Performance
E-commerce strategies
Blendee marketing automation
Blendee Trends
FOLLOW US ON
Categories
Marketing AutomationMarketing Automation PillsNews and EventsObservatory and ResearchBlendee PlatformUser profilingAdvertisementE-commerce strategiesDigital strategiesMarket trendsPrivacy and data governance