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Posted: Tue Feb 18, 2025 3:55 am
Timing is extremely important when launching a campaign designed to mobilize your target audience. As said before, we deliberately launched the campaign on Ascension Day. Partly due to the great weather, this created a jump start to the beginning of the campaign.
7. Determining the next steps
WNF bij Zoom Experience 2010
WNF in zebra-look at Zoom Experience
After the winners had been announced, several steps were taken to permanently connect this group to the WWF:
We organized a photography workshop for the winners. We showed this workshop on the WWF-you tube channel, to share the knowledge of nature photography with more people
We organized a photo-exposition in the WWF office.
We mentioned our winners on our social media channels
We printed a coverage in the Zoom.nl magazine
All participants received a follow-up email
We were able to provide one of the participants, Jonne Seijdel, with special help for his final indonesia phone number list project for the Art Academy in Den Haag: Jonne provided WWF with pictures from Borneo (Jonne’s blog).
Conclusion
Our lessons learned concerning the use of social media in general and the collaboration with Zoom.nl in particular, are as follows:
Involve the organization
Do not get involved with social media ‘just because it is cool’. Know exactly what you want to achieve, or don’t do it at all
Examine the relevance of your presence within a social media channel
Determine a specific strategy with goals and KPIs for each social media channel
Create a concept for each social media channel, and slowly develop it
Stick to your strategy and views on communication
Start out small, and gradually expand
Give, receive, and think in dialogues
Never stop measuring, analysing and adjusting.
See also Dutch version: WNF: succesvolle social media case in 7 stappen
Translation: Iris van Duren, WNF-Talent
7. Determining the next steps
WNF bij Zoom Experience 2010
WNF in zebra-look at Zoom Experience
After the winners had been announced, several steps were taken to permanently connect this group to the WWF:
We organized a photography workshop for the winners. We showed this workshop on the WWF-you tube channel, to share the knowledge of nature photography with more people
We organized a photo-exposition in the WWF office.
We mentioned our winners on our social media channels
We printed a coverage in the Zoom.nl magazine
All participants received a follow-up email
We were able to provide one of the participants, Jonne Seijdel, with special help for his final indonesia phone number list project for the Art Academy in Den Haag: Jonne provided WWF with pictures from Borneo (Jonne’s blog).
Conclusion
Our lessons learned concerning the use of social media in general and the collaboration with Zoom.nl in particular, are as follows:
Involve the organization
Do not get involved with social media ‘just because it is cool’. Know exactly what you want to achieve, or don’t do it at all
Examine the relevance of your presence within a social media channel
Determine a specific strategy with goals and KPIs for each social media channel
Create a concept for each social media channel, and slowly develop it
Stick to your strategy and views on communication
Start out small, and gradually expand
Give, receive, and think in dialogues
Never stop measuring, analysing and adjusting.
See also Dutch version: WNF: succesvolle social media case in 7 stappen
Translation: Iris van Duren, WNF-Talent